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Chow Tai Fook “Hyun Bin 925” Collection

Chow Tai Fook “Hyun Bin 925” Collection
Reinterpreting the Actor’s Motto “That’s Life” and Birthday 25th September with Cool 9°C and Charming 25°C Jewellery Celebrating His Multifaceted Personality and Beauty of Life



Chow Tai Fook Jewellery Group Limited (‘CHOW TAI FOOK’, or ‘the Company’; SEHK stock code: 1929) is a listed company on Hong Kong Main Board with over 90 years of heritage.

Chow Tai Fook collaborates with famous Korean actor and well-loved heartthrob Hyun Bin to present the Chow Tai Fook “Hyun Bin 925” Collection. Showcasing his creative vision of art and fashion, and his life philosophy, Hyun Bin was involved in designing the pieces that reinterpret his motto “That’s Life” and birthday “9.25”, revealing his multifaceted charm.

Crafted with utmost sincerity and creativity, every jewellery piece manifests the personality of Hyun Bin and his inspiring motto “That’s Life”. Believing that a simple piece of jewellery can change one’s mood completely, he would like to inspire the wearers to enjoy life to the fullest and show their elegance and charm through the new collaborative collection. This collection features Pure Gold, 18K White Gold, Yellow Gold and Rose Gold. Some items are enchanted with sparkling diamonds. It comes in a range of necklaces, rings, earrings, bracelets and pendants set. Some designs reflect Hyun Bin’s confident and sharp appearance by reinterpreting his initials “HB”, and a selection of exquisitely crafted pieces inscribed with his signature and motto “That’s Life” also encourage us to stay true to ourselves and live a vibrant life.

The Chow Tai Fook “Hyun Bin 925” Collection will be launched on 25 September exclusively on Chow Tai Fook’s Official Shopee Store. The launch of “Hyun Bin 925” Collection is in conjunction with the Shopee 10.10 Brands Festival, treating shoppers to 50% Off Big Brand Discounts, free shipping with RM10 min spend and a chance to walk away with a Toyota Vios when they shop during the campaign.
both, mystorymag