Immerse Yourself In A Viewing Experience Like No Other With LG’s 2021 QNED MiniLED 8K & 4K TV Lineup

• Immerse Yourself In A Viewing Experience Like No Other With LG’s 2021 QNED MiniLED 8K & 4K TV Lineup
• LG’s ground-breaking arsenal of QNED TVs boast Exclusive Quantum Dot NanoCell Technology for Authentic Colour Reproduction and Maximum Viewer Immersion with larger-than-life screens ranging from 75” inch to 86” inch

LG Electronics Malaysia (LG) introduces the latest addition to its LCD television range with the brand-new LG QNED MiniLED. Deemed as the ultimate innovation in LCD TVs, this new range is far superior to conventional LCD TVs with revolutionary Quantum Dot NanoCell colour and MiniLED backlight technologies that offers a stunning viewing experience with deeper blacks, more accurate colour reproduction with greater contrast and brightness ^[1]. The star-studded lineup includes the 8K QNED99 and the 4K QNED91 models with a large number of LEDs, deeper blacks, brilliant colour display and a true big-screen experience ranging from 75 inches to 86 inches ^[2].

With a juggernaut of a screen, smaller details enhance the picture as the LG QNED Mini LED TV is perfectly equipped with smaller LED backlight compared to other LCD TVs in the market that are similar in size. The technology behind the Mini LEDs empowers the TV with approximately 30,000 mini LEDs to deliver brighter and clearer images while the 2,500 unique dimming zones delivers precise backlight control and an ultra-high contrast ratio which makes the colour black even more in-depth and colours become truer to life.

“As we spend more time indoors, TV has become more than just a tool of entertainment; it bonds families together to connect and unwind as well as create lifelong memories. The LG QNED MiniLED TV provides that with our enhanced technology, leveraging LG’s unique colour reproduction technology and mini LED backlighting to achieve the pinnacle of LCD picture quality,” said Kim Kyutae, Managing Director of LG Electronics Malaysia. “Our newest lineup is a testament to LG’s technological leadership in the premium TV market made possible by continuously improving and refining our innovative OLED and QNED Mini LED TVs.”

Unrivalled Cinematic Home Experience
LG QNED Mini LED produces an awe-inspiring cinematic performance like never before by bringing a new level of immersion with the deeper blacks and brilliant colours to deliver mind-boggling enhanced pictures.

• Dolby Vision™ IQ & Dolby Atmos®: Dolby Vision™ IQ intelligently adjusts picture settings based on content genre and ambient surroundings, whereas the Dolby Atmos® produces multi-dimensional surround sound. A dynamic combination that delivers an immersive cinematic experience perfect for your home entertainment needs.
• FILMMAKER MODE™: Watch your beloved movies through the eyes of the director as the FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates which accurately delivers the director’s original vision of the films.
• α (Alpha) 9 Gen4 AI Processor 8K ^[3]: Behind the core technology is the α9 Gen4 AI Processor 8K, a revolutionary chip that utilises deep-learning algorithms to analyse and optimise content. The ground-breaking technology adjusts even the darkest movies into the brightest with detailed precision and the crystal-clear sound perfect for various genres.
• AI Picture Pro ^[4]: The deep-learning algorithm utilises a vast database of visual data points to recognise content, remove noise, and optimise picture quality. By introducing a new Scene Detection feature, the algorithm can now improve the quality of picture by analysing the type of scene.
• AI Sound Pro ^[5]: The processor learns from audio data points to identify voices, effects, and frequencies in order to optimise the sound by genre for a more immersive experience. All new Auto Volume Levelling feature preserves voice levels across a variety of genres while providing the utmost quality for your sensory needs.
• AI 8K Upscaling ^[6]: Through Deep Learning, the possibilities of 8K resolutions are endless as any content resolution can be upscaled elevating your viewing experience. With LG’s most advanced 8K processor, AI and deep learning translates the source of content to over 33 million pixels. The smart technology turns dust to gold through transforming non-8K into true 8K resolution.
• Sports Alert: Sports fans now have a new way to stay updated about the latest ongoings of your favorite teams, start times, and current scores while watching other content. Without searching for the channels, sports enthusiast can now switch to games effortlessly ranging from the Premier League, Olympics, UFC, MotoGP, PGA Tour and even the ever-rising eSports.
• Bluetooth Surround Ready: With wireless technology being the future, you can connect your LG Bluetooth speakers for a true surround sound experience that would keep you entertained from every corner of your room.

Level Up Through Realistic Gaming Experience
Embrace the future of gaming with LG QNED MiniLED as it powers up your gaming experience like no other with features that are optimised for high resolution. With an unreal level of realism, gamers can now instil themselves into the game and feel like the main character.

• 120Hz Refresh Rate: Gamers can be prepared for a ride with its incredibly fast and immersive gameplay that will take your gaming experience to another level, thanks to its 4K 120Hz. With smoother images, see clarity during fast-paced scenes as the 120Hz refresh rate will surely provide the best picture possible.
• ALLM & eARC: ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) meets the latest HDMI 2.1 specifications perfectly suited for next-generation consoles such as the Xbox Series X and Xbox Series S. This allows fast-moving content in higher resolutions and synchronised graphics providing advantage over in-game opponents.
• Game Optimiser: LG’s Game Optimiser delivers smooth, lifelike gameplay as it allows gamers to optimise picture settings based on a variety of game genres including FPS (First Person Shooter), RPG (Role-Playing Game) and RTS (Real-Time Strategy).

Tranquil Home Experience Assisted by AI
Maximise your TV experience with LG’s ThinQ AI. Simple command of virtual assistants with natural voice recognition and a new and improved home screen provides more convenience and control than ever that shows personalised content suggestions, effortless access to favourites and gives you the power to control connected devices all in one place.

• Home Dashboard: The Home Dashboard feature allows users to switch inputs and to control IoT and mobile devices.
• Home IoT Ecosystem: The LG ThinQ allows simple command and control of your home dashboard with natural voice recognition. With its AI advancement, entertainment is just one whisper away as the LG QNED TV can be controlled with your voice.
• Magic Remote: Feel like a wizard with the redesigned Magic Remote with an improved ergonomic design that is easy to hold and search faster with its point and scroll system. With the smart technology of the AI, it provides easy access to services, while hotkeys for major content providers give you shortcuts to your favorite platforms.
• Magic Tap ^[7]: A wizard does not only have magic up their sleeves, but they also have it on their remotes. Quickly tap your smartphone on the remote to mirror streaming content to the TV. Stored content on your phone can also be streamed and use it to control the TV. The magic happens as you reverse mirror content from the TV to your phone as it will play the audio through your device.

Flat Out Screens for Zone Out Moments
With LG QNED MiniLED TVs, enhance any home interior with the artfully designed minimalistic bezels and a slim, sleek body whilst enjoying the immersive experience through a larger-than-life screen mounted flat out on the wall. Entertainment is temporary, but a work of art is forever.

Pricing & Availability
To find out more information or purchase the LG QNED MiniLED 8K & 4K TVs, be sure to visit LG Electronics Malaysia’s website or go to your nearest LG authorised dealer nationwide.

Model	Price (MSRP)
86QNED99 – 86” 8K Smart QNED MiniLED TV with AI ThinQ	49,999
75QNED91 - 75” 4K Smart QNED MiniLED TV with AI ThinQ	19,999

Additionally, the future of LCD TVs will be available in Malaysia nationwide, starting from 1 November 2021 onwards. Customers can purchase the 8K Smart LG QNED MiniLED TV with AI ThinQ at a price of RM 49,999 and respectively the 4K Smart LG QNED MiniLED TV with AI ThinQ at a price of RM 19,999. Don’t miss out on the revolutionary home entertainment and immerse yourself in an all-new viewing experience !

[1] Measured against LG UHD TVs which do not employ NanoCell technology.
[2] Availability of sizes may vary by market.
[3] Feature only available for the LG 8K QNED99 model.
[4] Feature only available for the LG 8K QNED99 model.
[5] Feature only available for the LG 8K QNED99 model.
[6] Feature only available for the LG 8K QNED99 model.
[7] Magic Tap is powered by NFC and is only applicable by tapping an NFC-equipped phone on the remote