Mamee Chef Launches Mi Goreng Rendang Legenda

Inspired by National Icon & Brand Ambassador, Dato’ Sheila Majid; A legendary pairing like no other!

Enjoying traditional cuisine on special occasions is one of Malaysia’s most well-loved cultures. One of which is rendang, a dish traditionally served at Malay celebrations that has also become popular among Malaysians of other ethnicities. Now, Mamee Chef invites you to savour the authentic and legendary taste of rendang anytime you want in its all-new conveniently packed Mi Goreng Rendang Legenda!

Inspired by Dato’ Sheila’s iconic song “Legenda”, Mamee Chef Mi Goreng Rendang Legenda resonates with her originality and authenticity in terms of its taste. As the homegrown brand’s first “goreng noodle” offering, Mi Goreng Rendang comes with Kruk Kruk (fried onions) and chilli rings in each pack. To enjoy, simply cook noodles in 400ml of boiling water for 3 minutes. When the noodles are ready, remove them from the pot, add the flavour and condiment packets, then mix well.

L-R: How Yuan Yi, Chief Marketing Officer of Mamee Double-Decker Sdn. Bhd., Datuk Gary Choo, Executive Director of Mamee Double-Decker Sdn. Bhd., Dato’ Sheila Majid, Mamee Chef Ambassador, and Bong Tian Min, Chief Operating Officer of Mamee Double-Decker Sdn. Bhd.

“Malaysian Queen of Jazz” and Mamee Chef brand ambassador Dato’ Sheila Majid has performed all around the world, but to her, home is where she can enjoy her favourite food with her loved ones. “Rendang is a definite favourite in my family – my mother would often make this signature dish during celebrations, and we would all get together and catch up over a feast! In Malaysia, food is something that is close to our hearts; the legendary taste of rendang is enjoyed by everyone from all walks of life. With Mamee Chef Mi Goreng Rendang Legenda, my family and I can indulge in the rich aroma of authentic rendang, without having to wait for festive or special occasions!” shared Dato’ Sheila.

How Yuan Yi, Chief Marketing Officer of Mamee Double-Decker Sdn. Bhd., expressed her excitement about the unique Rendang Legenda flavour: “Most of the goreng instant noodles offered in the market today are limited to soy sauce-based or super-spicy flavours. 

Leveraging on our R&D capabilities at Mamee, combined with our understanding of Malaysians’ taste buds, we decided to develop a local, authentic flavour that all Malaysians know and love. 

With its rich blend of spices and creamy gravy, our Rendang Legenda flavour is perfect as a ‘mi goreng’ (goreng noodle). As a Malaysian brand made for Malaysians, we take pride in bringing people together through our continuous development of exciting food products!”

To celebrate the legendary launch of Mamee Chef Mi Goreng Rendang Legenda, Dato’ Sheila Majid and her daughter, hip-hop singer Kayda Aziz, have released a brand-new song! Watch the official music video for “Kenikmatan Legenda” on YouTube here. 

 

Mamee Chef Mi Goreng Rendang Legenda (RM6.90/pack of 4) is now available at hypermarkets and supermarkets nationwide, as well as online via Mamee’s Official Stores on Lazada and Shopee.