Berjaya Starbucks Coffee Company (Starbucks Malaysia) bagged two prestigious awards at the highly anticipated Sustainability and CSR Malaysia Awards 2023, which was officiated by the esteemed YB Dato’ Sri Hajah Nancy Shukri, Minister of Women, Family & Community Development.

Rina Siew, Head of Sustainability and Social Impact receiving the Company of the Year (F_B Retail) - Community Engagement Award

The first accolade, "Company of the Year (F&B Retail) - Community Engagement Award," celebrates Starbucks Malaysia’s commitment to community-driven initiatives. This award pays tribute to the groundbreaking Starbucks Upcycled Flavorlock™ Pouch Project, an innovative endeavor that showcases their dedication to sustainability and responsible business practices.

The Starbucks Upcycled Flavorlock™ Pouch Project stands as a shining example of their commitment to making a positive impact on the environment and local communities. By upcycling materials, they have not only reduced waste but also contributed to the livelihoods of marginalized communities through skill development and employment opportunities. This award reinforces belief in the power of collective action and how businesses can play a pivotal role in creating a more sustainable future.

This was demonstrated in their collaboration with YWCA KL, which saw Starbucks raising funds through the contribution of RM1 for every pouch purchased to the Vocational Training Opportunity Centre (VTOC) that empowers young girls and women in the B40 communities. The VTOC curriculum focuses on sewing, tailoring, providing valuable vocational skills that offer income opportunities and entrepreneurial education. This initiative not only reduces Starbucks' carbon footprint and environmental impact but also demonstrates their commitment to sustainability and supporting underprivileged communities.

The second esteemed accolade, the "Personality of the Year Sustainability Leadership Award," celebrates the exceptional leadership of Dato' Sydney Quays, CEO of Berjaya Food Berhad and Managing Director of Berjaya Starbucks Coffee Company. His outstanding vision and unwavering dedication have played a crucial role in spearheading several impactful Environmental, Social, and Governance (ESG) initiatives within the F&B retail sector.

As the face of Starbucks Malaysia, Dato' Sydney Quays has demonstrated extraordinary dedication in championing sustainability and responsible practices. His leadership has been instrumental in guiding the organization towards achieving ambitious sustainability goals, all while inspiring their partners (employees), and customers to actively participate in the journey towards a greener, more equitable future.

In recent years, Dato’ Sydney Quays' exceptional entrepreneurial journey has garnered widespread recognition. He received the prestigious title of Master Entrepreneur of the Year in both 2022 and 2023, a highly esteemed award honoring outstanding entrepreneurs who have made significant contributions to their industries and communities. Notably, his visionary leadership has not only revitalized the Starbucks brand but also exemplified inclusivity through the establishment of Starbucks Signing Stores, benefitting the Deaf community. With an unwavering dedication to excellence, Dato’ Sydney continues to make a profound impact on the business world and beyond, leaving behind a legacy of innovation, leadership, and meaningful community engagement.

"We unite our partners (employees), customers, communities, non-profit partners, and civic leaders at Starbucks to strengthen our neighborhoods. The increasing interest in environmental issues among consumers has motivated us to enhance our commitment to prioritizing sustainability in our business," stated Dato’ Sydney Quays. He emphasized that this award not only recognizes their dedication to promoting sustainable living and eco-friendly initiatives but also acknowledges the trust they have fostered with their valued customers.

Dato’ Sydney Quays, CEO of Berjaya Food Berhad and Managing Director of Berjaya Starbucks Coffee Company

Starbucks Malaysia remains committed to driving positive change and creating a more sustainable and inclusive future. These awards would not have been possible without the dedication and support of the partners, customers, and stakeholders, all of whom play an integral role in their journey towards sustainability.