Trend-Setting Crunchy Adventure in The All-New KitKat® Salted Caramel Cookies!

Nestlé’s KitKat® unveils its latest, limited-edition KitKat® Salted Caramel Cookies, a fusion of flavours and unexpected texture to take consumers on a new multi-sensorial chocolatey indulgence journey. Featuring a delightful combination of KitKat®’s rich milk chocolate, signature crispy wafer and deliciously crisp caramelised cookie bits, this new variant is indeed the most anticipated treat coming from KitKat® in Malaysia this year.

Food trends around the world have significantly evolved over the years, as consumers continuously look for refreshing ways to enjoy this fulfilling pleasure in life. Zooming into the confectionery space, consumers had shown their affection particularly for cookies and the caramel flavor, amongst others - as they both clinched the Top 10 spots of the most desired flavours in Asia Pacific^[1].

Guests showcased their inner creativity during the cupcake decoration session using the 2-Finger pack of KitKat Salted Caramel Cookies.

Also, according to studies conducted within Asia Pacific^[2],[3], 70% of consumers were seeking new and exciting chocolates whilst more than 60% desired chocolates which offer multiple textures and flavours. While taste and enjoyment remain consumers’ key motivations, crunchy textures took the top spot as the most desired experience.

According to Carlota Casellas, Business Executive Officer of Nestlé Confectionery, “In creating our new KitKat® variant, we took inspiration from the latest market insights and trends, especially from the Generation Zs, who are the most forthcoming in expressing their aspirations for unique food experiences. KitKat® has reinvented our chocolatey fingers, combining cookies with salted caramel together with our signature crispy wafer to create this sensational new limited-edition flavour!”

Carlota Casellas, Business Executive Officer of Nestlé Confectionery unveiled the new limited-edition KitKat® Salted Caramel Cookies at the exclusive roll-out event staged at IOI CIty Mall, Putrajaya.

Two skillful dessert artists from JUNANDUS demonstrated the versatility of the KitKat® Salted Caramel Cookies through a dessert decoration workshop at the launch event staged at the IOI City Mall in Putrajaya. Jun Chong of JUNANDUS said, “Indeed, everyone can indulge in a KitKat® experience on its own or be truly creative about it; and that is the best way to enjoy a break – to have a great chocolatey treat while having some fun at the same time!”

Two dessert artists from JUNANDUS demonstrated the versatility of the KitKat® Salted Caramel Cookies through a dessert showcase.

“Just like our catchphrase “Have a Break, Have a KitKat®, we want all Malaysians to take their well-deserved break and there is no better way to do that than by indulging in the new KitKat® Salted Caramel Cookies – a perfect me-time break partner. The added texture of crunchiness from the cookie bits enrobed in a smooth milk chocolatey coating will surely uplift the experience of every chocolate lover instantly,” said Carlota.

In conjunction with the rollout of the KitKat® Salted Caramel Cookies, a 5-day consumer roadshow will be held at IOI City Mall in Putrajaya from 9 to 13 August 2023. KitKat® Salted Caramel Cookies comes in two product offerings – the 4-Finger single-pack and the Multipack containing five pieces of 2-Finger packs.

[1] Mintel, GNPD
[2] BC Proprietary Qualtrics Study on Benefit Territories 2022
[3] FMCG Gurus: Top Ten Trends for 2022