FILA LOVE: ALL Drops With Southeast Asia’s Creative Heat

No Rules, Just Play: FILA’s LOVE:ALL Collection Is Here

[L-R] MM by Madeitwhendrunk (MIWD) from Thailand and SoSo by MonKiddo from Malaysia share their creations that reflect the value of the FILA LOVE:ALL collection - “0 Rules Just Play!”

The FILA LOVE:ALL collection has officially landed in Malaysia and it’s everything Gen Z fashion is about right now. Think colour, chaos, and creative freedom. This drop takes inspiration from the word "love" in tennis (which means zero), and flips the game into a playground of self-expression and zero expectations.

This collab-heavy launch features three fire artists from Southeast Asia:

• MonKiddo (Malaysia) with “SoSo”, the colourful monster of confidence

• Bao Viet (Vietnam) with “Linh”, a traditional-meets-modern flair queen

• MIWD (Thailand) with “MM”, a surreal, mascot-suit rebel from his “Kikees” series

 

All of them bring their boldest energy into this collection, blending sport and style like never before.

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Kpop Meets Collab Culture: KIIRAS Brings the Heat

What’s a drop without a little Kpop fire? Girl group KIIRAS turned up at the launch event with looks that screamed unapologetic style. Main rapper Ling Ling said it best:

“This collection is all about having fun and being yourself. That’s what we do on and off stage.”

KIIRAS showed off personal styling tips from the collection, think sporty fits, streetwear energy, and remix-ready pieces. Whether you’re going full tenniscore or just want a standout jacket, LOVE:ALL has you covered.

Group photo featuring the designers behind FILA LOVE:ALL and K-pop girl group KIIRAS, who together embody the collection’s celebration of inclusivity, love and self-expression.

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Highlights from the Launch

Held in Petaling Jaya, the launch wasn’t just a fashion drop, it was a creative fest. Here’s what went down:

🎨Custom DIY stations: Make your own keychains and scorecards

📸Photo moments: Strike a pose at the MIWD and FILA LOVE:ALL photobooths

☕Free coffee station: Because vibes matter

🧣Exclusive merch: Score a LOVE:ALL scarf with purchase

Also spotted: fashion influencers like Arena Wan, Syed Shafiq, and Hayden Wong soaking in the scene and showing up in their best #OOTD.

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Why This Collection Slaps 🔥

Beyond just fresh fits, the FILA LOVE:ALL collection is a movement:

• 💬 Promotes individuality and play over perfection
• 🌏 Celebrates Southeast Asian talent in fashion
• 🎾 Mixes streetwear with tennis-inspired silhouettes
• 🧠 Encourages creative self-expression

This is what Gen Z fashion should look like, unapologetic, local-proud, and globally relevant.

The vibrant new FILA LOVE:ALL collection celebrates the joy of playing, purely for the love of the game.

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Where to Cop the Collection

You can shop the FILA LOVE:ALL collection now at these official FILA stores:

• Sunway Pyramid
• Pavilion KL
• Genting Sky Avenue
• Mid Valley Southkey
• IOI City Mall Putrajaya

Or stay lazy (we get it) and shop online!