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Malaysia's
trusted e-commerce platform, TikTok Shop, championed the 'Rakyat Disantuni'
spirit ahead of the Merdeka celebrations this year as it marked a milestone of
over 130% year-on-year (YoY) sales uplift for homegrown products and local
MSMEs due to its multi-million-Ringgit support under the dedicated and
always-on #JomLokal initiative.
TikTok Shop Malaysia's
Director of Strategic Partnerships, Nur Azre Abdul Aziz, emphasised: "TikTok Shop's #JomLokal initiative is more than just a sales campaign. It represents our
collective and unwavering commitment to empower Malaysian small businesses and
spotlight Malaysian-made products. Since launching the initiative in 2023, we have
funded millions of Ringgit worth of additional platform exposure, discount
vouchers, and marketing resources every year for thousands of #JomLokal
businesses to grow sustainably and scale on TikTok Shop. It is encouraging to
witness how this initiative has delivered tangible impact for local MSMEs and
strengthened the presence of homegrown brands in the digital economy."
These
homegrown brands and products can easily be found on TikTok Shop through the #JomLokal icon that is prominently displayed at the
top of the homepage on the app. Through TikTok Shop's unique and inclusive
full-funnel Shoppertainment ecosystem, #JomLokal businesses are able to
seamlessly connect with its nationwide community of shoppers end-to-end from
discovery to purchase.
TikTok Shop has committed to intensify its support for #JomLokal during the Merdeka festivities, and in the coming months. All orders
on TikTok Shop are also safeguarded by its Free Return and Refund Policies for worry-free and secure
online shopping experiences.
Frisha Fazara Binti Ishak,
co-manager of Frisha Classic
Desserts and Bakery, a local family-owned
business, shared: "My family and I are deeply grateful to TikTok Shop for
supporting local MSMEs like us, through #JomLokal. Livestreams and shoppable
videos have catapulted our business growth to consistently achieve an average
of 5-digit sales every month. Having accumulated over 7,000 followers, we truly
believe the power of Shoppertainment can level the playing field for small
businesses to be discovered and build a loyal customer base. If even my elderly
parents in their 70s can do it, anyone can."
Aspiring entrepreneurs, local MSMEs, and homegrown brands aiming to
turbocharge their business growth can register at TikTok Shop Seller Center and explore the step-by-step tutorials at TikTok Shop Academy.
