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Protecting Families for the Joy of Uninterrupted Playtime
Johnson’s®,
a trusted household name with more than 125 years of heritage and the World’s
No. 1* brand in baby and kids’ care, is bringing back its iconic
Johnson’s® PlayDays Campaign to inspire Malaysian parents to
embrace more playtime and less screen time. With customised activities created
for both parents and kids, the campaign encourages families to explore, learn,
and bond through active play while staying clean and feeling fresh all day.
The campaign highlights the essential role of
play in a child’s development, not only as a source of fun but also a way to
nurture creativity, social skills, problem-solving abilities, and family
connections. With the year-end holidays bringing more messy play, festive
eating, and frequent travel, Johnson’s® helps parents turn everyday
routines into playful bonding moments, giving kids the freedom to explore while
staying clean, fresh, and protected all day. With products that are gentle on
delicate skin, free from harsh chemicals, and tested by healthcare
professionals, parents can feel confident that their little ones stay happy and
safe.
To meet parents’ expectations for products that
keep kids refreshed, protected, and comfortable during play, Johnson’s®
offers a trusted range loved by local families, such as the Johnson’s®
Active Kids Clean & Fresh Bath, Shiny Drops Shampoo and Conditioner. These
everyday essentials help protect children from germs and help them feel fresh
all day while ensuring uninterrupted playtime. By integrating hygiene into
play, Johnson’s® empowers families to enjoy more quality time
together, without compromise.
Play That Matters
Johnson’s® believes children thrive
when they are engaged in active play. Through the PlayDays roadshow, families
can immerse themselves in interactive play zones designed to spark imagination
and movement.
Roadshow Excitement Across Malaysia
Mark your calendar for the Johnson’s®
PlayDays Roadshows (from 14th Nov – 7th Dec 2025), which
are rolling into your vicinity! Across major hyper and supermarkets, families
will get the chance to:
▪
Step
into creative play zones by joining fun activities like:
o
Tossing
game to help develop hand-eye coordination and physical control
o
Giant
Bricks Castle to
trigger creativity and challenge; mitigation skills.
o
Secret
Hero Finder to boost visual perception and fun imagination.
▪
Discover
how Johnson’s® keeps kids fresh for more uninterrupted playtime.
▪
Exclusive
during roadshow only:
o
Minimum
spend of RM30: 1 x Brick Style Lunch Box + 1x Playground entry + 1x Gashapon
draw
o
Minimum
spend of RM60: 1 x Brick Style Lunch Box + 1x Playground entry + 1x Gashapon draw + Lucky Dip
FOC Bricks to DIY Lunch Box
Nationwide
Redemption Offer
Families can join the celebration by spending a
minimum of RM30 on Johnson’s® Baby & Kids and/or Listerine Kids
products in a single receipt to redeem exclusive campaign premiums. Shoppers
will also receive a free lunch box with every RM30 spent, nationwide, subject
to terms and conditions.
