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Safi Launches Its First Serum Sunscreen: Safi Perfect White 3X Advance Watery Light Serum Sunscreen

Experience Protection That Feels as Light as Air! Many consumers often skip sunscreen because traditional formulas feel thick, sticky, or heavy on the skin. Understanding this, Safi Malaysia set out to create a solution that combines the protection of a sunscreen with the comfort and lightness of a serum, making daily sun care effortless, comfortable, and enjoyable. As the morning sun painted the skies over Farm Fresh, UPM Serdang , a colourful hot air balloon lifted gracefully above the fields. Against this breathtaking backdrop, Safi Malaysia , the No. 1 halal skincare brand , proudly unveiled its latest innovation, the Safi Perfect White 3X Advance Watery Light Serum Sunscreen SPF 50+ PA++++ , in a launch event designed to capture the product’s very essence: light, radiant, and uplifting. Recognizing the needs of Malaysian women who live under the tropical sun and are constantly on the go, Safi Malaysia created a breakthrough 2-in-1 serum sunscreen and primer that makes d...
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Zulfadli Bin Yusmar

Get Brighter and Better Protection With the all-new Safi Perfect White 3X Advance Brightening Sunscreen

Experience the perfect harmony of brightening and sun protection for the skin  As Malaysia experiences year-round sun exposure, prolonged UV damage has become a growing concern, leading to common issues such as dark spots, premature ageing, and uneven skin tone. Recognizing this, Safi conducted extensive research to create a product that uniquely protects the skin from harmful UV rays but also gives the benefit of skin brightening. With that, Safi Malaysia has officially launched its latest skincare innovation, the Safi Perfect White Sunscreen 3X Brightening Sunscreen SPF 50+ PA++++, offering Malaysian women a convenient solution to protect and enhance their skin in one step. The Safi Perfect White 3X Advanced Brightening Sunscreen SPF 50+ PA++++ contains up to 100X Vitamin C, extracted from Kakadu Plum, which penetrates deep into the basal layer of the skin to reduce the appearance of dark spots, resulting in brighter skin. It is enhanced with two skin-loving ingredients: Glycolic...
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