NESCAFÉ Espresso Concentrate set to capture emerging consumer trends (Fifth from the left) Raef Labaki, Chief Marketing Officer of Nestlé Malaysia; Juan Aranols, Chief Executive Officer of Nestlé Malaysia, Singapore and Brunei; and Norkhayati Mohamed Hashini, Business Executive Officer of Coffee, Nestlé Malaysia, pose alongside “Gen Z’s Coffee Personas” models representing four unique coffee personalities, celebrating the versatility of NESCAFÉ Espresso Concentrate. Cold coffee is no longer just a cafe trend, it’s becoming part of how young Malaysians live, create and express themselves every day. Tapping into this shift, NESCAFÉ introduces NESCAFÉ Espresso Concentrate , a premium liquid coffee innovation designed to bring cafe-style cold coffee into everyday moments, effortlessly. As more consumers, especially Gen Zs, embrace iced and cold coffee, the way coffee is enjoyed is evolving. Today, it’s not just about the drink - it’s about the experience, the vibe and the fr...
