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Klook Reignites #KlookDulu Campaign to Inspire More Malaysians to Rediscover Joy Through Purposeful Local Travel

Malaysians are turning to travel as a way to reset and reconnect emotionally, with creative experiences and wellness getaways driving booking trends. As Malaysians continue to seek out meaningful ways to recharge amidst their fast-paced lives, Klook, a leading platform for experiences and travel services in Asia, is bringing back its highly popular #KlookDulu campaign with a renewed focus on joyful, restorative domestic travel. Running from 18 August to 21 September 2025 , the campaign unfolds across three key moments: Discover Negaraku, 9.9 Big Sale, and Jom Cuti Sekolah to cope with Malaysian’s evolving travel needs. According to Klook's Travel Pulse Study 2025 , travellers are increasingly prioritising lifestyle and leisure activities over traditional sightseeing. It reveals a rising preference for experiences that promote personal well-being (such as spa & beauty), entertainment (shows and events), and memorable hotel stays that offer more than just a place to sleep. ...
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Klook and Hong Kong Tourism Board Launch First Multi-Market Partnership to Enhance the Muslim Travel Experience

Partnership aims to strengthen Hong Kong’s positioning  as a welcoming destination for Muslim travelers. Muslim leisure travelers have the same motivations as others: explore new cultures, discover local experiences, and create meaningful memories.  The key difference lies in their need to do so in line with faith-based needs, such as access to Muslim-friendly food, prayer facilities, and privacy considerations. “Travel planning to non-Muslim-majority destinations can be stressful when key information for our faith-based needs isn’t readily available,” says Fazal Bahardeen, CEO of CrescentRating and HalalTrip, global authorities in Muslim-friendly travel . “And navigating unfamiliar places among unfamiliar people can add to that anxiety.”  “These gaps create feelings of discomfort or exclusion, undermining the very purpose of leisure travel, which is to enjoy new experiences with peace of mind,” he adds. This inspired “Jelajah Hong Kong”, Hong Kong Tourism Board (HKTB)’s ...
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