Klook Reignites #KlookDulu Campaign to Inspire More Malaysians to Rediscover Joy Through Purposeful Local Travel

Malaysians are turning to travel as a way to reset and reconnect emotionally, with creative experiences and wellness getaways driving booking trends.

As Malaysians continue to seek out meaningful ways to recharge amidst their fast-paced lives, Klook, a leading platform for experiences and travel services in Asia, is bringing back its highly popular #KlookDulu campaign with a renewed focus on joyful, restorative domestic travel.

Running from 18 August to 21 September 2025, the campaign unfolds across three key moments: Discover Negaraku, 9.9 Big Sale, and Jom Cuti Sekolah to cope with Malaysian’s evolving travel needs.

According to Klook's Travel Pulse Study 2025, travellers are increasingly prioritising lifestyle and leisure activities over traditional sightseeing. It reveals a rising preference for experiences that promote personal well-being (such as spa & beauty), entertainment (shows and events), and memorable hotel stays that offer more than just a place to sleep.

“Travel isn’t about escape anymore, it’s about returning to yourself. At Klook, we’ve seen a growing demand in wellness-focused experiences and this reflects a deeper truth: people are craving balance, not excess. They’re seeking fulfilment, not just entertainment,” said Sarah Wan, General Manager for Singapore, Indonesia, and Malaysia of Klook.

Evolving Travel Motivations Driven by Wellness, Creativity and Joy

Klook’s 2025 platform booking data reveals a strong uptick in lifestyle and wellness-led travel, showing that Malaysians are prioritising their emotional wellbeing when planning their getaways.

Among the fastest-growing categories are:

• Entertainment and Spa & Beauty experiences, which continue to see strong momentum, with bookings growing by more than 1.5x and almost 3-fold year-on-year respectively.
  
  
• Creative workshops, such as pottery workshops are drawing in younger travellers who value hands-on, mindful activities that allow them to slow down.
  
  
• Indoor immersive experiences like Hauntu, Bomb Battle, and escape rooms are popular among those seeking mental escape without having to leave the city.

“I thought Hauntu was just going to be a random night out with my friends. But I got so into the story, I didn’t think about assignments or exams the whole time. It felt good to switch my brain off for once.” said Zen, a 23-year-old university student from Sunway.

Hotels That Do More Than Sleep: Local Getaways Trending Among Malaysians

The hotel vertical remains resilient, with steady double-digit growth across all hotel types, while domestic hotel bookings continue on an upward trend. More than ever, Malaysians are choosing hotels that offer a chance to recharge when planning their next holiday.

They are increasingly seeking out:

• City hotels with thematic or boutique concepts, especially for younger travellers seeking a change of scenery without leaving town.
  
  
• Resorts and family-friendly properties near major attractions, allowing families to blend fun with rest without the stress of long-haul travel.
  
  
• Wellness retreats or boutique stays, especially among couples and solo travellers who want to prioritise self-care or personal time.

“Before having a baby, we’d plan holidays with jam-packed itineraries. Now I just want to wake up without an alarm and actually enjoy breakfast. The resort we booked on Klook gave us just that; slow mornings, no rushing, and time to actually talk to each other,”  said Jason, an auditor and father of a two-year-old son. Booking through Klook made it easy to find a resort that worked for everyone, so we could focus on spending proper time together as a family.”

Unlock Exclusive #KlookDulu Travel Deals

Throughout the campaign, Klook users can enjoy a wide range of deals designed for every adventures:

• RM30 Off for All Users: From 1 to 21 September, enjoy RM30 off sitewide with a minimum spend of RM350 on attractions, activities, and more.
  
  
• RM31 Off Malaysia Activities: From 18 to 31 August, in celebration of Merdeka, claim RM31 off all Malaysia-based activities with a minimum spend of RM350.
  
  
• 31% Off Merdeka Flash Deal – On 31 August only, don’t miss the exclusive 31% off sitewide deal (min spend RM350, capped at RM70), starting at 12PM sharp — perfect for that last-minute adventure.
  

In addition to these, flash Buy 1 Free 1 deals will be available during 9.9 and Malaysia Day (16 September) on crowd favourites like Sunway Lagoon, LEGOLAND Malaysia and more which is perfect for families and fun-seekers.