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LG REAFFIRMS UNIVERSAL VALUE OF LIFE THROUGH AI-POWERED BRAND CAMPAIGN

LG’s Radio Optimism Campaign Inspires People to Share Their Love with Family and Loved Ones Through One-of-a-Kind AI Songs LG Electronics (LG) today announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life’s foremost priorities.  Available in six languages, the creative platform inspired people globally to create more than 700,000 personalised songs. These AI-generated tracks – listened to and shared over 1.5 million times – underscored the enduring importance of human connection across cultures. Designed to counter the sense of disconnection often associated with social media, Radio Optimism invited users to write a message to a loved one, select a genre and vibe, and generate a one-of-a-kind AI song. By turning music into a heartfelt gesture, the campaign brought LG’s Life’s Good brand promise into the digital spaces where people most oft...