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About 500,000 successful eBelia claims via ShopeePay recorded on Day 1 after programme launch; recipients received RM650 in guaranteed benefits

ShopeePay recorded an overwhelming uptake of about 500,000 claimants for the RM150 e-wallet credit on the first day of the eBelia programme launch. T


ShopeePay recorded an overwhelming uptake of about 500,000 claimants for the RM150 e-wallet credit on the first day of the eBelia programme launch. The successful claimants not only received RM150 e-wallet credit when they claimed via ShopeePay, but they were also guaranteed an additional RM500 worth of vouchers, bringing the total benefit up to RM650.

The extra RM500 worth of vouchers is a curation that will offer youths greater savings on items like learning tools for their studies, or household supplies and groceries for them and the family. There will be vouchers from attractive brands such as the official Apple distributor, Switch, JBL, MR DIY, Tesco, L’Oreal and YES Prepaid. Shopee will also provide the students with added Free Shipping, Coins Cashback and ShopeePay Deals Near Me vouchers for even more value.

ShopeePay Deals Near Me is the mobile wallet’s recently launched online-to-offline (O2O) feature that uses location-based services to help users discover ShopeePay Vouchers by nearby merchants, offering further discounts, special prices, and cashback rewards when users redeem the vouchers and complete their purchase using ShopeePay.

Within a month of its launch, the number of merchants that subscribed to Deals Near Me grew to 1,000. The feature has also successfully driven footfall of over 400,000 to participating offline merchants and traders’ outlets.

Alain Yee
Head of ShopeePay Malaysia Alain Yee said, “We have been scaling our presence offline aggressively in Malaysia over the past year through partnerships with several digital payment solutions providers. As a result, ShopeePay is now accepted at over 750,000 touchpoints nationwide and can be used to make a payment at petrol stations, F&B outlets, hypermarkets, convenience stores, pharmacies, bookstores and more.”

“We are happy to be given this opportunity to collaborate with the Ministry of Finance as one of the official e-wallets for the eBelia programme, as we seek to do more to grow the Malaysian digital economy. While eBelia was announced as an assistance programme to alleviate the financial burden of Malaysian youths and promote cashless spending, we believe that the programme will play a bigger role to simultaneously generate economic activities and sales for local merchants and traders. The programme has received overwhelming response thus far, with close to 500,000 claims made via ShopeePay on the first day alone. As more Malaysian consumers enter the cashless spending ecosystem, smaller businesses like convenience stores, petty traders, and burger stalls will also see the need to adopt cashless payment methods as part of their operations so they are not left behind. This digital push will be a win for the country’s digital economy,” Yee added.

In addition to the substantial cash rewards handed out, the first 20,000 ShopeePay eBelia claimants will receive a supplementary RM5 cashback with a RM10 minimum spend when they scan any other eWallet or Bank’s DuitNow QR codes to pay. DuitNow QR, Malaysia’s National QR operated by Payments Network Malaysia (PayNet) enables payment interoperability as provided in Bank Negara Malaysia’s Interoperable Credit Transfer Framework (ICTF). ShopeePay is among the participating eWallets and Banks.



Khairuan Abdul Rahman, Director, Retail Payments Services, PayNet said, “This is an opportune time to collaborate with ShopeePay to educate our youth on DuitNow QR as a means to make secure and convenient cashless payments. Under the prevailing situation, payment modes that are hygienic and safe are essential as we continue with our daily activities and brave through the Covid-19 pandemic.”

Yee concluded, “On our end, besides the RM500 added benefit that ShopeePay will be providing to those who choose to claim their eBelia credit with us, we are also working closely with sellers and brands to offer free shipping with a minimum spend of RM6, 66% off deals and vouchers daily and more during our 6.6 Awesome Sale that ends 6 June. With more savings, youths will be able to buy more necessities without breaking the bank.”



The eBelia programme is open for registration to Malaysians aged 18 to 20 years old in 2021, or full-time students enrolled in courses equivalent to diploma or Malaysian Skills Certificate Level 4 (SKM4) and above at local public and private registered institutions of higher learning.

To claim the RM150 under eBelia on ShopeePay and get extra RM500 vouchers guaranteed, visit https://shopee.com.my/m/ebelia-claim.