airasia rewards offers more seamless user experience through airasia Super App integration

airasia rewards offers more seamless user experience through airasia Super App integration

Asean’s award-winning lifestyle rewards programme, BIG Rewards, has ‘returned home’ to the airasia Super App family, and is now known as airasia rewards. This move will merge all features from the previous BIG Rewards app to be available within the airasia Super App, and users can enjoy a more seamless app experience as they no longer need to have two separate apps for earning and spending their reward points on the airasia Super App.

With the new integration, users can benefit from an integrated rewards programme that further strengthens the airasia Super App platform. All user details and remaining points will be merged into the Super App and be renamed as airasia points, and the premier loyalty rewards points will now be the digital loyalty currency that can be used throughout the entire Super App ecosystem.

(Left) Ong Wai Fong, Chief Loyalty Officer and Amanda Woo, CEO of airasia Super App with Biggie at the announcement of airasia rewards integration into airasia Super App event in Kuala Lumpur.

To celebrate the integration, from 16 to 20 December 2021, airasia rewards is giving app users up to 20X airasia points for every purchase they make on the airasia Super App. App users who book or purchase flights, hotels, SNAP, food, grocery and duty-free items using their airasia points will be able to enjoy a special redemption promotion of 50 points to RM1 (normal rate is 125 points to RM1) during the promo period as well.

Amanda Woo, CEO of airasia Super App said, “We are proud to see a phenomenal growth of airasia Super App in recent years since its launch in October 2020. With our digital businesses that include nearly 20 travel, delivery and lifestyle offerings, we have successfully transformed into a data and tech-driven company, even being recognised as one of the three ASEAN Unicorns based in Malaysia by a Credit Suisse report. The airasia Super App is now a way of life, and we are now upgrading and refining our ecosystem with the integration of airasia rewards.

“The enhancement of the airasia Super App is in line with AirAsia’s core value of providing value and the best deals for our flight passengers, and now to our everyday app users. Not just for users, the addition of airasia rewards will spark new and exciting collaboration opportunities with our flight and hotel partners, merchants, and even riders. In return, our app users will benefit greatly from better deals and different ways to redeem their airasia points.”

Ong Wai Fong, Chief Loyalty Officer said, “This app integration has 3-pronged benefits for our members, partners and our business. Members will be able to enjoy more deals and promos in the Super App, while conveniently earning airasia points for every transaction and use points to pay for their orders. Partners on the other hand, will have wider access to the millions of Super App users to boost sales and grow their businesses with us. These in return will enhance our data and help us design better products to increase member stickiness and transform it into enduring customer loyalty.”

Stay up to date with everything e-commerce from the airasia Super App by following @airasiasuperapp on Instagram and Facebook for the latest updates on airasia Super App’s e-commerce offerings! For a seamless and enhanced experience, download your airasia Super App from the Apple App Store, Google Play Store or Huawei AppGallery now.