Xsolla, a global video game commerce company, announced today that it has expanded their mobile and digital distribution solutions to provide more opportunities for Malaysian developers to launch and grow their games around the world. In addition, Xsolla has added a new checkout feature to help developers scale their brands by selling and distributing NFTs.

The NFT scene in Malaysia is still relatively new, but it is off to a good start, with 23.9 percent of Malaysian internet users currently owning an NFT, according to Finder.com research data. Finder polled over 28,000 people across 20 countries in an online survey to compare NFT ownership, revealing Malaysia ranks third in NFT adoption.

Through Xsolla’s new NFT feature, they are providing Malaysian developers with a better opportunity to monetize their brand since NFTs are considered to provide a way to create unique digital assets that can represent ownership of both tangible and digital world assets.

“Xsolla is committed to providing best-in-class services and support for developers worldwide to help them reach more players in more geographies,” stated Chris Hewish, President of Xsolla. “We continue to develop new features that target the key challenges of marketing, launching, and monetizing video games. We have more to come in 2022 that will keep our partners ahead of the constantly evolving game climate.”

Mobile Web Shop - New Features
As the expanding mobile landscape continues to lead global gaming revenue, Xsolla’s Web Shop for Mobile Games has added new features to help mobile developers to reach more players and to remain at the forefront of the mobile gaming revolution.

  • Expanded Analytics
    • Developers can create a transparent funnel that will increase efficiency in bringing new players to their Web Shop. This will help developers understand the player experience online and determine where and how users engage with their game.
  • Unique Promotions
    • This built-in component helps developers benefit from in-app purchases through their Web Shop. Within the online experience, developers can provide promotional offers and launch discount campaigns, promo code offers, and bonuses to boost sales and bring new players online.
  • Subscriptions Management
    • To help developers sell a complete catalog of digital goods in their Web Shop, Xsolla added robust subscription features. This allows developers to gain and retain new customers, create loyalty, generate reliable revenue streams, and manage subscriptions with confidence.