Loacker Marks 100 Years of Pure Goodness in Malaysia

Loacker Turns 100 With Sweet Surprises at 1Utama

Loacker recently wrapped up its 100-year anniversary celebration in Malaysia, bringing a century of sweet moments to life at 1Utama Shopping Centre. From 1–6 July 2025, fans got to experience a taste of Alpine heritage through fun, flavours and family friendly excitement.

Born in the Italian Alps back in 1925, Loacker has become a global snack icon sold in over 110 countries and Malaysia has been happily munching along. Their secret? Light, crispy wafers made with 100% natural ingredients, no artificial nonsense.

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From Bolzano to KL: A Century of Real Ingredients

Loacker is a pantry fave for more than just flavour. It’s all about quality, transparency and real goodness:

• Hazelnuts from Loacker’s own Italian orchards
• Non-GMO Alpine milk from South Tyrol
• Bourbon vanilla from Madagascar
• Sustainable cocoa from Ecuador and Côte d’Ivoire

No added colours. No preservatives. No fake flavours. Just authentic indulgence that keeps generations coming back.

“Malaysia has embraced Loacker as part of everyday moments. We’re proud to celebrate here,” said Juan Pablo Carriquiry, APAC Business Director of Loacker Italy.

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Highlights From the 1Utama Pop-Up

Here’s what went down during the centenary celebration at 1Utama:

• WePostWeCare Station: Visitors sent free postcards globally

• Memory Flip, Hopscotch & Puzzle Challenge: Kid-approved games and instant prizes

• Dolomites-Themed Photo Zone: A cute 2D backdrop for Insta-perfect snaps

• Event-Only Snacks: Napolitaner Crispy Spread, Loackini chocolates and Matcha Quadratini

• Redemption Goodies:

  • Free Loacker socks with RM18 spend

  • Limited-edition Loacker cabin luggage with RM200 purchase*

  • Gashapon spin for goodies like tumblers and pillows*

• HWC Coffee Collab: Free handcrafted coffee with RM80 spend*

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More Than Just a Party: A Look Into Loacker’s Future

Loacker’s anniversary wasn’t just about nostalgia. The brand continues to make waves with sustainability moves like recyclable packaging, ethical sourcing and future-forward farming.

“It’s not just about our past. It’s about continuing to deliver joy, the right way,” said Melissa Tan, Deputy General Manager of GBA Corporation.