HappyFresh uses audio engagement to help shoppers identify the fr$eshness of their fresh produce.
HappyFresh held an immersive ‘Party on a Bike’ experience with remixes of fresh produce sounds at Publika on 17th and 18th of June, 2022.

Hu Hun Hui, Managing Director of HappyFresh Malaysia also joined in the event

Seeking a new approach to promoting a healthy lifestyle through fresh ingredients, HappyFresh, the fastest-growing online grocery platform in Southeast Asia hosted an indoor spin cycle event at Publika over the weekend. The event saw over 50 campaign winners and influencers cycling to the Frequency of Fresh tracks by HappyFresh, which featured sound bites of fresh produce alongside music to create a bespoke, high-energy beat that is perfect for exercising.

The HappyFresh team providing fresh juices to help fuel the participants

From 23 May to 9 June, HappyFresh organised the Spend Big, Win Big campaign whereby top spenders would have the opportunity to win a FLYCYCLE Ride and RM200 HappyFresh Supermarket vouchers. Participants cycled away to HappyFresh's latest fresh mix of Frequency of Fresh throughout the session. The event featured celebrities and influencers such as Sazzy Falak, Siu Lim, Nadia Anuar, Linora Lim and was supported by HappyFresh brand partners such as UFC, Zespri Kiwi, HOMESOY and Ben’s Independent Grocer.

MJ, the DJ for Frequency of Fresh remixed track and FLYCYCLE instructor pumping up the energy of the class

HappyFresh’s Frequency of Fresh campaign includes a series of audio-based activations to help select the freshest produce through sound and promote healthy eating and lifestyle with the freshest ingredients. These ASMR-esque audio activations featured Hullera, Dizkopolis, and many other artists from varying music genres.

Hu Hun Hui, Managing Director of HappyFresh Malaysia, said “We believe there are more entertaining and sensory ways of encouraging a healthy lifestyle through fresh produce. By amplifying our remixed Frequency of Fresh Spotify tracks through an immersive party on a bike experience makes perfect sense. We want to guide our customers towards healthy eating habits and lifestyles with the freshest ingredients in their meals - which HappyFresh can fulfil by leaving the grocery picking to our personal shoppers because #WEKNOWFRESH!”. On top of that, our customers can also save more with our ongoing promotions and discounts.

Participants cycling away to the Frequency of Fresh tracks by HappyFresh

Want to learn more about identifying the freshness of your fresh produce? Check it out on Spotify and use these tips in your shopping next time. Or even better, order through HappyFresh today and be worry-free about the freshness of your ingredients!