IIUM Signs MOU with Content Forum to collaborate on content governance and best practices in Malaysia

IIUM Signs MOU with Content Forum - Professor Emeritus Tan Sri Dato' Dzulkifli Abdul Razak, IIUM Rector and Kenny Ong, Chairman of the Content Forum

The International Islamic University of Malaysia (IIUM) and the Content Forum has entered into a Memorandum of Understanding (MOU) to empower the minds of future industry leaders and facilitate the creation and sustenance of good practices in the content industry.

On top of solidifying the already-thriving relationship between both parties, this strategic alliance aims to facilitate collaborations on research projects, academic discussions, conferences, and joint public education and community engagement projects.

The Content Forum, which is an independent self-regulatory industry organization that oversees and promotes self-regulation of content over the electronic networked medium, will advise IIUM on content governance regulations, standards, and best practices in Malaysia. For that purpose, the Content Forum will also be offering awareness and training programmes developed specifically for the institution.

Executing the MOU were the Content Forum Chairman, Kenny Ong, and IIUM Rector, Professor Emeritus Tan Sri Dato' Dzulkifli Abdul Razak.

Tan Sri Dato’ Dzulkifli welcomes the collaboration where both parties could develop and conserve the complex social fabric of modern society by the creation and dissemination of good content.

“Communications is an area that could be considered as a lifeline in building the civilisation and preserving the intricate fabric of the society. This collaboration is hoped to spearhead the local content industry and uplift our country’s image in the long run. IIUM graduates will also benefit from learnings shared by the Content Forum in the related fields,” he remarked.

In his address, Kenny Ong echoed Tan Sri Dzulkifli's sentiments. He added, “The Content Forum aims to work with students during their tertiary education rather than attempting to correct their work perception and ethics once they have entered the communications and media profession.”

Besides that, the Content Forum also intends to promote ongoing discussions of content-related topics, which aligns with IIUM's renowned and respected debate culture.

IIUM joined the Content Forum as a member in September 2021 and is currently represented by Prof. Dr Farid Sufian Shuaib, a Professor of Law at IIUM and an accomplished writer who has published extensively in both Malaysian and international journals.

The higher learning institute has been a very hands-on member of the Content Forum and had graciously hosted a townhall for the forum to present the revamped Content Code draft during last year's public consultation exercise. Students' and lecturers' contributions at IIUM were invaluable in the shaping of the newly registered Content Code that aims to balance creativity, innovation and healthy industry growth in Malaysia.

The Content Code is a set of guidelines developed by the Content Forum in Malaysia outlining best practices and ethical standards for content creation and consumption across all platforms. It is a vital reference for all university students, especially those enrolled in courses related to the content industry.