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Ever fancied relishing the spicy notes of Korea, the tang of American ketchup, or the zest of Mexican chili lime without leaving the comfort of your home? Lay’s, renowned as the world’s #1 potato chip brand according to Euromonitor International, recently made this dream a delicious reality for snack aficionados in Malaysia.
In a bid to satiate global culinary curiosities, Lay’s introduced three limited edition flavors: Lay’s Spicy, Lay’s Tomato Ketchup, and Lay’s Chili Lime. Each one is inspired by the tastes that resonate deeply with Korea, America, and Mexico, respectively.
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Aditya Ahuja, Commercial Director for Pepsico Foods in Malaysia, Singapore & Pacific Islands, at the flavor's introduction, encapsulated the vision behind this initiative. He remarked, "Our intention is to sprinkle joy with each bite, transporting our Malaysian consumers straight to the heart of Korea, America, and Mexico." True to his word, every crunch promises a flavor voyage.
The Lay’s Spicy variation, inspired by Korea's signature zest, deviates from the traditional Lay’s texture. It introduces a ridged texture saturated with the fiery essence of Korean spices, guaranteed to tantalize your taste buds.
On the other hand, Lay's Tomato Ketchup flavor is an ode to America's longstanding love affair with this iconic condiment. It encapsulates the multifaceted tastes of ketchup – tangy, sweet, sour, and salty – reminiscent of a sunny afternoon at an American barbecue.
Finally, Lay's Chili Lime, a tribute to the vibrant Tex-Mex palette, offers a harmonious blend of zing, mild spiciness, and invigorating acidity. Every bite feels like being amidst a spirited fiesta on a sweltering summer afternoon.
Augmenting the introduction of these flavors, Lay’s orchestrated an immersive "Flavor Around the World – Hall of Flavor" event at APW, Bangsar, which took place between 18-20 August 2023. Attendees were offered a holistic experience, with highlights like the World Photobooth, the Giant Round the Flavor Wheel, and the Guess the Flavor challenge, that encapsulated the essence of America, Mexico, and Korea.
For those who missed the event but are eager to embark on this global flavor journey, these limited-edition variants, alongside Lay's original flavors, are available at leading supermarkets across the country. For the digital-savvy, Shopee and Lazada are also retailing them. To cater to varying preferences, Lay's offers two sizes: the generous 170g pack and a handy 50g variant for Lay's Spicy and Lay's Tomato Ketchup.
In an ever-globalizing world, brands like Lay's are making the world feel a little smaller, one flavorful bite at a time. As they rightly put it, they truly #OpenAWorldOfFlavor for all.
