Agoda: Malaysia continues to take the Top 5 spot in the most searched destination for Chinese Travelers

Chinese Travelers Post a 137% Increase in International Searches for Upcoming Golden Week

Image by Lin Qiang via Unsplash

Digital travel platform Agoda has revealed a 137% year-over-year increase in international accommodation searches from China for the upcoming Golden Week. China's second Golden Week of the year takes place from 1 to 7 October.

Agoda’s accommodation search data reveals a shift in Chinese travelers’ preferences for Golden Week. This year, Malaysia holds a spot among the top five most-searched destinations by Chinese travelers, alongside Japan, Thailand, South Korea, and Indonesia.

Top Outbound Destinations for Golden Week 2024
(Based on Agoda’s accommodation search data)

• Japan
• Thailand
• South Korea
• Indonesia
• Malaysia

Taking place from 1 – 7 October this year, Golden Week is a prime travel period for Chinese families looking to take advantage of the week-long break. Golden Weeks are celebrated twice a year in China, around Lunar New Year and China’s National Day.

Andrew Smith, Senior Vice President, Supply at Agoda said, "The increase in outbound travel searches for China's Golden Week suggests a growing confidence among Chinese citizens to explore international travel. It’s great to see destinations close to China’s east coast like Seoul and Osaka featured in the rank, as well as holiday favorites Bangkok and Bali further south. Meanwhile, Malaysia’s growing appeal as a travel destination for Chinese tourists is certainly evident during this prime holiday period. With the unique advantage of its ‘Asia hotels’ network, Agoda is committed to helping Chinese customers to experience the rest of Asia for less with its great value deals.”

Agoda continues to support travelers by offering over 4.5 million holiday properties globally, more than 130,000 flight routes, and over 300,000 activities, all of which can be conveniently combined in the same booking.