Kewpie Celebrates 100 Years with Food, Fun & Japan Trip

 A Century of Flavour: Kewpie Turns 100 in Malaysia

Kewpie Mayonnaise just hit its 100th anniversary, and Kewpie Malaysia is going all out, from collabs with local chefs to education partnerships and a contest where you could win a trip to Japan.

For a brand born in 1925 Japan, Kewpie is still crushing the food game with that creamy umami punch that we loves. And now, Malaysia’s own food scene is part of the celebration.

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🥄 What's the Buzz Behind Kewpie’s 100th?

Here’s why this isn’t just another food brand birthday:

• Global Legacy: Since 1925, Kewpie’s mission has been to promote healthy eating with rich, flavourful mayo

• Local Love: In Malaysia since 2009, Kewpie is now halal-certified and deeply connected with local communities

• Cultural Fusion: The 100-year celebration blends Japanese culinary roots with Malaysian creativity

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🎉 How You Can Win a Japan Getaway with #KewpieIt100

Ready to flex your cooking skills? Here's your chance:

How to Enter the Contest

• Create a dish using Kewpie Mayonnaise Japanese Style

• Snap a photo + record a short 30–45 sec video

• Post on IG, FB or TikTok using #KewpieIt100 and tag @KewpieMalaysia

• DM your post for confirmation

Deadline: 31 May – 24 August 2025

Grand Prize: A dream trip to Japan + exclusive Kewpie merch

This contest is part of a global campaign that also includes Kewpie’s food truck tour and special experiences at Tokyo’s Mayo Terrace Museum.

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🍴 Fei Fei Crab x Kewpie: When Japanese Mayo Meets Malaysian Flavour

Kewpie’s centennial celebration also brings you an epic culinary collab with Fei Fei Crab, one of Malaysia’s top seafood spots. Expect mouth-watering creations that remix:

• Japanese mayo classics
• Bold Malaysian spices
• Fusion vibes Gen Z foodies will love

It’s more than food, it’s a flavour journey that shows how Kewpie continues to evolve with modern tastes.

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🎓 SEGi Students Get a Taste of the Industry

Kewpie Malaysia isn’t stopping at kitchens. They’ve teamed up with SEGi University to give culinary students real-world exposure, letting them:

• Experiment with Kewpie products in their recipes
• Work on actual food campaigns
• Build skills for the food industry

It’s all part of Kewpie’s promise to support the next generation of food creators.

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💬 Why It Matters: More Than Just Mayo

At its core, Kewpie’s 100th isn’t just about hitting a milestone, it’s about connecting through food, inspiring creativity, and opening new doors. Whether you’re:

• A student chef looking to break through
• A foodie wanting to create your signature dish
• Or just dreaming of Tokyo adventures

Kewpie wants you to be part of this legacy.