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Toshiba Sets New Record With NaturePURE 820L Fridge
Toshiba Malaysia has just raised the bar for kitchen appliances with the launch of its NaturePURE Series 820L Refrigerator, officially recognised as Malaysia's biggest capacity fridge by the Malaysia Book of Records.
The launch doubles as a celebration of Toshiba’s 95th anniversary, marking almost a century of trusted innovation in household technology.
Inside the Toshiba NaturePURE 820L Refrigerator
This is not your average fridge. The NaturePURE 820L is:
- The first four door, side by side fridge in ASEAN with over 820 litres of space
- Built for multi-generational households with compartmentalized storage for baby food, skincare, produce, and frozen items
- Compact externally but ultra-spacious inside thanks to super-thin insulation and miniaturized components
Key Features That Stand Out
- PureAIR Sterilization: Kills 99.99% of bacteria and 99% of odors with hourly purification
- Turbo Mode: Purifies the interior 3× faster
- Pure ICE 3-Level System: Produces hygienic, odorless ice with FDA-grade safety
- Magic 2 Sizes Ice Maker: Makes two types of ice (cubed and half-cubed) up to 2kg in 95 minutes
- Eco-Cooling with R290 Refrigerant: Offers 30% faster cooling and a lower environmental impact
Toshiba’s Market Momentum in Malaysia
Toshiba Malaysia has secured strong rankings in Q1 2025:
- No. 2 in refrigerators (16.7% market share)
- No. 2 in washing machines (13.6%)
- No. 5 in microwave ovens (10.5%)
This growth is supported by expanding retail presence:
- 14 brand stores operating nationwide
- Aiming for 50 Shop in Shop locations and a flagship store by end of 2025
What’s Next? Japandi Vibes Incoming
Following the success of its first Japandi-inspired fridge in 2024, Toshiba plans to extend the design series into other appliances:
- Dishwashers
- Water purifiers
- Additional smart kitchen solutions
The goal? Seamless functionality and design that match the lifestyle of modern Malaysian homes.
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