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Nutella Brightens Malaysian Mornings With Selamat Pagi Jars and Local-Inspired Breakfasts
Breakfast just got a delicious upgrade. Starting this July, Selamat Pagi Nutella is making a comeback with new limited-edition jars featuring iconic Malaysian sunrise views, homegrown breakfast recipes, and a tasty twist in partnership with Grumpy Bagels.
Nutella’s latest campaign is all about slowing down, savouring the moment and bringing joy back to the breakfast table, especially for busy families, students, and anyone looking to start the day with positive vibes.
Iconic Malaysian Views, Now on Your Breakfast Table
The new 680g Selamat Pagi Nutella jars feature dreamy sunrise views from:
Nutella’s latest campaign is all about slowing down, savouring the moment and bringing joy back to the breakfast table, especially for busy families, students, and anyone looking to start the day with positive vibes.
Iconic Malaysian Views, Now on Your Breakfast Table
The new 680g Selamat Pagi Nutella jars feature dreamy sunrise views from:
- Mount Kinabalu, Sabah
- Taman Tasik Titiwangsa, Kuala Lumpur
- Pulau Perhentian, Terengganu
Each jar comes with a QR code linking to simple, local-inspired breakfast recipes. Perfect for all skill levels, these recipes include:
Roti Canai French Toast
Roti Canai French Toast
Nutella Roti Canai Fruit Wrap
Roti Celup Telur with Nutella
Baked Roti Canai with Nutella by Chef Reynold Poernomo
A Grumpy Bagel, But Make It Joyful
From 1 to 14 July, Nutella teams up with Grumpy Bagels to serve a Yuzu Cream Cheese Bagel with Nutella. Bold, zesty and perfect for adventurous foodies.
Spend RM100 or more at the café and get a spin at their reward wheel! Prizes include:
Bringing Back the Joy of Breakfast
“We know mornings are hectic, especially for Malaysian families. Our Selamat Pagi campaign is here to turn breakfast into something fun, local and memorable,” said Diane Gan, Head of Cluster Brand Marketing, Nutella Southeast Asia.
Nutella invites everyone to share their breakfast vibes online by tagging @Nutella on Facebook or Instagram and using the hashtag #SelamatPagiNutella.
Where to Get It
Find the Selamat Pagi Nutella jars at leading supermarkets across Malaysia starting 1 July 2025. Want a limited-edition taste IRL? Head to Grumpy Bagels (Klang Valley only) before 14 July and get your hands on that exclusive bagel.
From 1 to 14 July, Nutella teams up with Grumpy Bagels to serve a Yuzu Cream Cheese Bagel with Nutella. Bold, zesty and perfect for adventurous foodies.
Spend RM100 or more at the café and get a spin at their reward wheel! Prizes include:
- Nutella x Grumpy Bagel Tote Bags
- Limited-edition T-shirts and Gift Sets
- Nutella B-Ready and Nutella Biscuits
Bringing Back the Joy of Breakfast
“We know mornings are hectic, especially for Malaysian families. Our Selamat Pagi campaign is here to turn breakfast into something fun, local and memorable,” said Diane Gan, Head of Cluster Brand Marketing, Nutella Southeast Asia.
Nutella invites everyone to share their breakfast vibes online by tagging @Nutella on Facebook or Instagram and using the hashtag #SelamatPagiNutella.
Where to Get It
Find the Selamat Pagi Nutella jars at leading supermarkets across Malaysia starting 1 July 2025. Want a limited-edition taste IRL? Head to Grumpy Bagels (Klang Valley only) before 14 July and get your hands on that exclusive bagel.
