Bomb Battle levels up with a new flagship at Sunway Pyramid, debuting multiple first-in-Malaysia attractions, including the Gel Blaster arena

● This 10,000 sq ft flagship outlet redefines entertainment with mission-driven games, theme park-style challenges, and TV show-inspired experiences, setting a bold new standard for next-generation fun.
● The launch also introduces Bomb Battle’s exclusive partnership with US-based sensation Gel Blaster, making it Malaysia’s sole distributor and the first to bring the attraction outside the US.

Leading Malaysian multi-attraction hub, The Bomb Battle Sdn Bhd, has officially launched its brand new flagship outlet at Sunway Pyramid, introducing a new standard for immersive physical entertainment in Malaysia. The launch marks a significant milestone for the company as it unveils three all-new attractions and an exclusive international partnership with US-based sensation brand Gel Blaster.
Spanning 10,000 square feet, the new outlet is designed to deliver high-energy, mission-based gameplay through three new attractions: Gel Blaster Nexus, Arcade Mania, and Axe Throwing. This launch also brings the world’s first Gel Blaster arena outside of the United States to Malaysian shores, positioning Bomb Battle as the exclusive distributor in the country and the first international rollout for this fast-growing attraction.

Inspired by mission-driven games, theme park experiences, and popular TV series, each attraction combines physical challenges with immersive technology, redefining what next-generation entertainment can be. Designed and developed in-house, the concept reflects Bomb Battle’s expansion into becoming a leading multi-attraction hub. One of its latest showcases, Arcade Mania, transforms the arcade into a Squid Game–inspired, life-sized playground where classics like Tetris are reborn with curated gameplay and cutting-edge technology, crafted to elevate the player journey and deliver mission-based challenges to life like never before.

Datin Sheehan Tee, founder of The Bomb Battle Sdn Bhd, said, ”We are thrilled to launch our fourth and largest flagship outlet here at Sunway Pyramid, bringing an even bigger and more exciting lineup of game experiences to the Malaysian public. A key highlight is the Gel Blaster Nexus, a sensation in the United States, now making its Malaysian debut. Featuring safe, non-toxic gellets, Gel Blaster strikes the perfect balance of intensity, creating an immersive tactical experience that feels authentic yet fun. With multiple modes designed for both adults and kids, it brings a whole new dimension of interactive play to the market. As the official distributor and technology partner, this launch reinforces Bomb Battle’s role as a key player in the experiential attractions, committed to delivering exclusive, world-class concepts that deliver unforgettable, high-energy entertainment for all.”

To further enhance the gameplay experience, Bomb Battle has partnered with DJI, the world’s leading drone and action camera brand, as its Official Capture Partner. Equipped with the latest DJI Osmo Action 5 Pro action cameras, players can rent equipment with a refundable deposit to record their missions in stunning detail, taking home dynamic, high-definition footage ready to relive or share with the world. In addition, the company has teamed up with Klook Malaysia as its Official Online Travel Agent, offering exclusive ticketing deals and a seamless booking experience for Klook users.

Redefining entertainment across Asia
This expansion marks the evolution of Bomb Battle from its original paint-blast concept into a multi-attraction hub focused on mission-based games. Today, Bomb Battle offers a diverse range of experiences, including escape rooms, paint bombs, floor is lava, Gel Blaster, Arcade

Mania, axe throwing, and more, each designed to deliver high-energy, interactive fun. Guided by its motto and values, the brand remains committed to creating games that foster genuine human connection through play, whether for families, school groups, teenagers, or corporate teams.

Colin Guinn, Founder and CEO of Gel Blaster, said, “We are thrilled to see Gel Blaster Nexus technology come to life in such an immersive way at Bomb Battle’s flagship outlet. This marks our first official launch in Asia and an important step in expanding Gel Blaster’s footprint internationally. Bomb Battle has long established itself as a true crowd-puller with over a decade of experience in designing and operating immersive indoor attractions, which makes it the perfect partner for us to scale the game faster across the region. Whether in theme parks, shopping malls or bowling centres, we believe Gel Blaster, powered by Bomb Battle’s expertise, will bring an entirely new level of active play to audiences, starting here in Malaysia.”

The official tickets for Bomb Battle in Sunway Pyramid will be available for purchase through their website and Klook Malaysia. Malaysians can choose between the three thrilling attractions, with prices starting at RM45 per person.