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Fashion Meets Comfort at KL Fashion Week
Laurier Malaysia made a bold return to KL Fashion Week 2025, debuting its “Experience Zero Feeling” campaign in style. As the Official Feminine Care Partner, Laurier teamed up with local fashion label What To Wear (WTW) to show that comfort and confidence can rule the runway.
At the heart of the showcase? The Laurier Super Slimguard, a pad so thin and discreet it empowers women to move with freedom, even on their period.
Laurier x What To Wear: Fashion With Purpose
The runway segment featured 10 curated looks by What To Wear, opened by Sandra Lim, Miss Universe Malaysia 2024 and Laurier’s newly announced Brand Ambassador.
The collection embodied the Experience Zero Feeling theme:
- Effortless style
- Unrestricted movement
- Contemporary femininity with confidence
Designer Melanie Kee, founder of What To Wear, said the collaboration was about “marrying comfort and confidence to reflect the spirit of the modern woman.”
Sandra Lim Takes the Spotlight
Sandra Lim’s debut as Laurier’s Brand Ambassador headlined the campaign. Alongside her, an inclusive lineup of women represented Laurier’s mission: to be a trusted companion through every stage of a woman’s life.
Tan Poh Ling, VP of Marketing at Kao Malaysia, explained:
“Our theme this year, ‘Experience Zero Feeling,’ is more than just a product claim. It’s a creative state of being. Real confidence comes when you’re comfortable enough to do anything, even on your period.”
Behind the Campaign: Laurier Super Slimguard
Why does Laurier call it “Zero Feeling”? The Super Slimguard delivers:
- Just 0.1cm thin
- 200x ultra-absorbency
- Quick-dry comfort
- All-day protection that stays discreet, even in tight outfits
It’s a product designed for performance and polish, perfect for women who demand more from everyday essentials.
A Movement Beyond the Runway
Beyond the catwalk, Laurier brought the vibe to fans with its 360-degree glam cam, letting guests strike poses in true KLFW fashion.
The campaign extends past Fashion Week as a movement of confidence, reminding women that they can embrace style and freedom in every moment.
