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Sensitive Skin Takes the Spotlight at Cetaphil SkinLABS
Skincare just got smarter for Malaysian Gen Z and Millennials. Cetaphil SkinLABS Malaysia has officially launched, bringing a new advocacy-first strategy and innovative products that prove sensitive skin can be both cared for and treated effectively.
Backed by dermatologists and powered by influencer voices, Cetaphil is stepping up as more than a skincare brand. It’s a trusted voice in an era flooded with confusing beauty advice.
Why Cetaphil SkinLABS Stands Out
The launch didn’t just showcase products, it doubled as an immersive, educational experience for media, KOLs, and dermatologists. Attendees explored four zones. Hydration, Exfoliate, Radiance, and Gentle. To experience how Cetaphil creates solutions for every stage of sensitive skin.
Highlights included:
- Talks by dermatologists, pharmacists, and beauty KOLs sharing real skin journeys
- Live product demos featuring Cetaphil’s latest innovations
- Science-backed insights on how to tackle the rising cases of sensitive skin in Malaysia
New Products, New Skin Confidence
Cetaphil’s launch unveiled two major innovations designed to reshape how we care for sensitive and acne-prone skin.
Gentle Exfoliating SA Range
Perfect for oily and acne-prone skin, this duo combines PHA, AHA, and BHA for hydration, tone correction, and oil control—all without irritation.
- Gentle Exfoliating SA Cleanser: Removes impurities, softens skin after just one wash.
- Gentle Exfoliating SA Lotion: Boosts hydration by 83% instantly, lasts up to 48 hours.
Clinical results? Blemishes reduced by 28% and blackheads by 45%.
Cetaphil Baby Soothing Moisturising Cream
For newborns, this cream is fragrance-free, petroleum-free, and clinically tested to:
- Soothe with glycerin, sunflower, and almond oil
- Hydrate for 48 hours
- Protect delicate skin from the 5 signs of sensitivity
More Than Skincare: A Movement for Skin Education
Cetaphil’s bold new advocacy-first approach goes beyond selling products. By partnering with both dermatologists and influencers, the brand wants to cut through skincare myths and empower Malaysians to make informed choices.
“Sensitive skin doesn’t mean compromised results,” said Cindy Tiu, Country Manager of Galderma Malaysia. “We’re here to prove efficacy and care can exist together.”
