After months of anticipation, Malaysia Airports' flagship Licence to Win (LTW) 2025 airport sales campaign culminated in a spectacular grand finale at Bangunan Sultan Abdul Samad. James Robert from Indonesia was named the grand winner of Licence to Win 2025, with his wife, Raenita Santoso, acting as his proxy. Raenita competed in the evening’s games on his behalf, successfully navigating her way through to the finals.
 |
| Licence To Win 2025 winners pose for a photograph at the finale,
celebrating their success alongside En. Zeid Abdul Razak, Chief
Financial Officer of Malaysia Airports; Mr. Stevens Hendrajaya, Head of
Partnership at Traveloka; En. Md Fadzwin Abdul Rahim, General Manager of
Eraman Malaysia; and Hani Ezra Hussin, Senior General Manager of
Commercial Services at Malaysia Airports. |
Finalists competed in high-stakes challenges throughout an adrenaline-charged night designed to test speed, focus and precision. Other prizes included Traveloka travel experiences to Switzerland, Australia and Japan, exclusive Eraman shopping sprees, monthly rewards, and the unveiling of a BMW R1300 GS adventure touring bike, building up to the grand finale.
 |
| Finalist Mohammad Bin Hashim competes in the finale games, heightening the intensity of the competition |
 |
| Top two finalists, Abul Ashraff and Raenita Santoso, face off in the
final round “Unlock the Dream”, marking the competition’s most thrilling
and decisive moment. |
Licence to Win 2025, themed “Own the Dream,” ran from July to December 2025, offering travellers opportunities to win prizes with everyday airport purchases, with a minimum RM100 spend at participating outlets required to qualify for the draw. The campaign partnered with Traveloka, Southeast Asia's leading travel tech platform, for aspirational travel rewards and seamless digital integration. It also partnered with Eraman to enhance retail and dining experiences. The initiative was highly successful, generating over RM200 million in total sales and attracting more than 500,000 entries across Malaysia Airports’ network, a 56 percent growth year-on-year.
The campaign also reflects Malaysia Airports’ ongoing focus on enhancing service and elevating the overall passenger experience, as airports continue to evolve beyond transit hubs into vibrant lifestyle destinations. These efforts support the broader ambitions of Visit Malaysia 2026, positioning the country’s airports as welcoming gateways that showcase the best of Malaysia to both domestic and international travellers.
The campaign revealed shifting traveller trends: the highest single receipt was RM93,000, and Duty Free remained the top purchase category. The attractive and affordable minimum spend for food and beverage also contributed to the increase in participation, allowing the campaign to be more accessible across categories.
 |
| Hani Ezra Hussin, Senior General Manager of Commercial Services at
Malaysia Airports, delivers her opening speech at the Licence to Win
2025 Grand Finale |
Hani Ezra Hussin, Senior General Manager of Commercial Services said, "The campaign reflects the strength of our evolving retail strategy and our continued focus on elevating the airport experience for travellers. Strong participation and sustained sales demonstrate our ability to create more engaging and rewarding retail experiences across all touchpoints, while supporting our partners in driving visibility and growth. We are delighted to celebrate our winners, as our efforts beyond transactions continue to create meaningful and memorable moments for passengers, enhancing the overall travel experience."
The conclusion of Licence to Win 2025 underscores Malaysia Airports' ongoing efforts to elevate the airport experience, delivering greater value for travellers while supporting a more seamless and enjoyable journey. Building on this momentum, Malaysia Airports remains focused on creating meaningful travel experiences that reflect the warmth, vibrancy, and hospitality of Malaysia.
 |
| BMW R1300 GS motorcycle winner Ang Mei See (representing Ang Hock Lai)
celebrates their win as she proudly showcases the new prize. |
 |
| The long-awaited Licence to Win Grand Prize winner, Raenita Santoso
(representing James Robert), poses proudly with their brand-new Porsche
911 Carrera, marking the pinnacle of the event’s victory celebrations. |
