Gen Alpha in Malaysia is Already Winning at Digital Finance Move over Millennials and Gen Z, Malaysia’s Gen Alpha is stepping into the financial game way earlier than anyone expected. According to the latest Mastercard research, a massive 97% of Gen Alpha kids already have a financial account, with many owning digital wallets (46%) , investment accounts (40%) , and debit cards (40%) . Half of Malaysian parents believe their kids are more financially savvy than they were at the same age and honestly, with the way this generation shops, streams, and spends online, we’re not surprised. Why Gen Alpha Is Ahead of the Curve Gen Alpha is growing up in a world where: Cash is basically a vintage concept Mobile wallets are the norm Payments happen with a tap, scan, or even your face AR/VR shopping and in-app entertainment merge into “shoppertainment” And the brands they’ll support? The ones that make paying as seamless (and fun) as scrolling TikTok. Parents Want Smarter Tools for Sma...
