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Epson Ranks as ASEAN’s No. 1 Choice for Desktop Colour Label Printers for Three Consecutive Years

Epson Ranks as ASEAN’s No. 1 Choice for Desktop Colour Label Printers for Three Consecutive Years

Epson leads the ASEAN [1] market as the No. 1 brand in the desktop colour label printer category for 2018 to 2020, according to global market intelligence provider, IDC [2]. This demonstrates how Epson is the ideal partner for customers who require high-quality colour label solutions on demand for a variety of applications and production levels.

Designed for speed, control and flexibility, Epson’s ColorWorks label printer series allows businesses the freedom and versatility to create distinct and vibrant labels on a wide variety of substrates, sizes and shapes, while reducing downtime and supplies for added productivity and efficiency. This means no pre-printing required for accurate colour reproduction, while eliminating the need for external print vendors to ensure consistent, quality label production time-after-time. All products in the range are designed and manufactured by Epson to ensure top-notch label production with vibrant colour output and extreme durability, meeting BS-5609 standards for GHS compliant labelling which can stand up to harsh weather conditions.

Reliability, hassle-free adaptability and astounding print clarity has enabled Epson to maintain its leadership in the desktop colour label printer category in ASEAN1 for three years, providing customers with a complete solution for best-in-class, fully customisable labels. This is key to essential industries which rely on critical information communication to capture minute details, including healthcare and pharmaceutical, food and beverage manufacturing, fast-moving consumer goods packaging, chemical labelling and other labelling applications. The ColorWorks label range offers a clear competitive edge via drastic savings on costs and processing time, while being environmentally friendly, as there is no need to hold pre-printed stock and no thermal transfers are required in label production.

Epson’s revolutionary PrecisionCore printhead and UltraChrome DL pigment inks in the C7510, C6550 and C6050 series enable clear and crisp printouts with easy-to-read text that can achieve smudge, fade and water-resistant properties [3] on appropriate media. Additionally, Epson’s patented MicroPiezo inkjet technology in the C3510 series delivers consistency and accuracy especially on small text, graphics and barcodes for guaranteed impressive results.

Pushing beyond the frontiers of label printing innovation, Epson also introduced the world’s first [4] peeler-equipped inkjet label printers for businesses with high on-demand labelling needs. The Epson ColorWorks C6050P and C6550P series can be used in any desktop printing operations, offering a unique print-and-apply system that can be utilised both online and offline when integrated with a label applicator in the production floor. Additionally, the C6050A and C6550A comes equipped with a built-in auto cutter that supports both individual piece cuts and programmed batch cuts, enabling a seamless workflow experience and enhanced production capability.

“We are continuously innovating to provide colour label solutions that help customers meet various needs on demand with detailed clarity and effortless performance. Our proprietary technologies equipped in the ColorWorks series exemplifies this, enabling a consistent production workflow with minimal downtime for a wide array of label applications with vibrancy, customisability, durability and sustainability,” said Siew Jin Kiat, Regional Managing Director, Epson Singapore (SEA Headquarters).

[1] ASEAN: Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam
[2] Source: IDC Quarterly Industrial Printer Tracker – Final Historical Application Detail 2021 Q2
[3] UltraChrome DL pigment inks can achieve smudge, fade and water-resistant properties on appropriate media.
[4] Based on a survey conducted by Epson as of September 22, 2019

both, mystorymag