12.12 Birthday Sale to help merchants boost traffic to storefronts and reach new customers with ShopeePay

12.12 Birthday Sale to help merchants boost traffic to storefronts and reach new customers with ShopeePay
ShopeePay merchants offer 100% cashback to ShopeePay users this 12.12



This 12.12 Birthday Sale, Shopee celebrates the success of local businesses who have made the shift online and digitalised financially with its mobile wallet ShopeePay. This shopping festival, more merchants are offering ShopeePay users the best deals and promotions, all through an integrated payments experience.

As shoppers become more digital-first, more businesses have adapted to meet their evolving needs. This includes providing a seamless payments experience across both online and offline touchpoints. Since the start of this year, the number of offline merchants who adopted ShopeePay has nearly doubled as more businesses use ShopeePay to track and manage their finances with ease. This also allows consumers to enjoy greater convenience and security.

Alain Yee, Head of ShopeePay Malaysia said, “We are excited to be a part of the digital transformation of many businesses this year, including MSMEs. Through strong marketing support, a robust infrastructure and widened outreach beyond big cities, we have enabled more merchants to grow their business with ShopeePay and provide their customers with a frictionless payments experience.

Looking ahead, we strive to further improve access to digital payments, and to better the lives of individuals and businesses through technology. We are excited to celebrate Shopee’s 12.12 Birthday Sale alongside our merchant partners and shoppers, and look forward to another meaningful year in 2022.”

Celebrating businesses at Shopee’s 12.12 Birthday Sale



This 12.12 Birthday Sale, ShopeePay celebrates the success of businesses who have grown with ShopeePay. Local businesses can also look forward to greater visibility and more traffic during this shopping festival.

Andy Chin, Vice President of Marketing of MR.DIY Group said, “This partnership with ShopeePay is a win for everyone. Our customers get the convenience of paying for their purchases at MR.DIY stores via ShopeePay, with the addition of ShopeePay vouchers that entitle them to cashback and discounts. To make it more rewarding, we are now working with ShopeePay to offer Covid-19 Rapid Test Kits at a discounted price of RM3.80 at our 12.12 sales. All shoppers need to do is to download and redeem the ShopeePay vouchers to purchase the kits at selected MR.DIY stores. With ShopeePay's support, we are ensuring our customers stay safe while enjoying ‘Always Low Prices’.”

Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd said, “Adopting ShopeePay as one of Tealive’s digital payment methods has allowed us to deepen our participation in the digital economy. Apart from that, users were also able to quickly locate a Tealive store near them via the ShopeePay Vouchers from the ‘Deals Near Me’ feature on the Shopee App. As a result, we sold 40,000 cups of milk tea in a single day via ShopeePay Vouchers in one of the monthly campaigns. In celebration of Shopee’s birthday this December, we will be treating our customers using ShopeePay vouchers with a sweet offer of RM1.20 for their second drink. We are confident that this 12.12 will help us increase footfall to our outlets across Malaysia.”



Shop the best offline deals at 12.12 Birthday Sale
In celebration of the 12.12 Birthday Sale, ShopeePay will also be bringing exclusive deals from some of Malaysians’ favourite brands through the ‘Deals Near Me’ on the Shopee app. Check out these exclusive 1 sen ShopeePay Vouchers on 12 December:

  • A&W - Chicken Coney at RM5
  • Black Whale - Black Whale Black Crystal Milk Tea (M) at RM3.90
  • EMart24 - IME Butter Popcorn at RM6.90
  • FamilyMart - RM2 discount on any Sofuto
  • Innisfree - My Real Squeeze Mask at RM 1
  • KGB - Get RM5 cashback with a minimum spend of RM20
  • Kenny Rogers - Get a Kenny Rogers Trio Meal at RM25 (RRP: RM36.50)
  • KFC - Get RM3 cashback with a minimum spend of RM10
  • Krispy Kreme - One Assorted Doughnut at RM1
  • KK Super Mart - Covid-19 Antigen Rapid Test Kit at RM4.70
  • myNEWS - GOODDAY Milk 250ml at RM0.40
  • MR.DIY - Covid-19 Antigen Rapid Test Kit at RM3.80 (Selected Outlets Only)
  • Ninso - RM1.50 discount for any Snacks

Driving more traffic to merchants’ offline stores
As Malaysia continues to step up economic recovery efforts, and retail footfall is slowly picking up, ShopeePay aims to help create a seamless and integrated online to offline experience for shoppers and businesses.

On 12 December at only 12AM-2AM and 12PM-2PM, a wide array of 1 sen ShopeePay Vouchers featuring cashback of up to 100% (capped at RM1.20) will be offered to Malaysians. The vouchers are expected to drive some 1 million footfalls from online to our offline merchants. Participating merchants include: Billion, Econsave, FamilyMart, Guardian, Giant/Giant Mini, Hero Market, KK Super Mart, Lotus’s, MR.DIY, myNEWS, Ninso and Tealive.

For more exciting ShopeePay offerings, visit ‘Deals Near Me’ on the Shopee App or visit https://shopee.com.my/m/deals-near-me

For more information about Shopee 12.12 Birthday Sale, visit https://shopee.com.my/m/12-12

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