"MAGGI Sah Malaysia: 50 Years Together" Campaign Assists B40 Families and Honours Malaysian Frontliners


  • The MAGGI Sah Malaysia campaign which launched in August last year has concluded with the distribution of 50,000 meal kits to B40 households in need
  • MAGGI expressed its appreciation towards healthcare and frontline heroes in Malaysia with MAGGI Hot Cups and MAGGI HotMealz distributed to hospitals and quarantine centres (PKRC)

Uplifting Communities in Need in the #KitaJagaKita Spirit

From left to right: MAGGI Representatives (Queenie Lim and Aza Morni), Redzuan bin Hanafi (Chairman of PPR Batu Muda), Red Crescent Representatives and Jasmine Rice Representatives at the MAGGI Sah Malaysia meal kit distribution at PPR Batu Muda

As part of the MAGGI Sah Malaysia campaign last year, the MAGGI Sah Malaysia Shop & Reward Contest successfully raised 50,000 MAGGI meal kits for B40 communities across Malaysia. The meal kits include essential food items distributed to vulnerable households, as part of Nestlé Malaysia’s ongoing commitment to support Malaysians throughout the ongoing pandemic.

The 50,000 MAGGI meal kits were distributed in partnership with the Malaysian Red Crescent Society, Empire Project, a non-governmental organisation that aids the homeless, and Uncle Kentang, who runs various community initiatives – assisting the poor and needy through food aid and transport services.

Dato' Sri Suhaimi bin Haji Yacob, Chairman of Malaysian Red Crescent Kuala Lumpur cum National Vice Chairman said, “In conjunction with 50 years of MAGGI in Malaysia, we, from the Malaysian Red Crescent Society, are also involved in channelling aid – in the form of daily necessities under the Nestlé brand, including MAGGI, to communities in need across Malaysia. We hope to ease the community’s burden with this assistance, as part of our initiative to continuously help people, especially during this pandemic. And hopefully we can work together again in the future, to continue this noble effort.”



In addition to MAGGI products, beneficiaries also received products from other Nestlé brands including NESTUM, Nestlé EVERYDAY and MILO, as well as partner brand Jasmine Food Corporation Sdn. Bhd. These meal kits directly aided 50,000 B40 households across the nation to prepare affordable, tasty and balanced homecooked meals, including those from PPR Ayer Panas, PPR Desa Rejang, PPR Sungai Bonus and Danau Kota Flat, as well as those registered under the public distribution at Bandar Baru Puchong. Beneficiaries outside the central region include B40 households in the Baling, Kota Bharu, Seremban and Jerantut districts, as well as those in Sabah and Sarawak.

MAGGI Malaysia and Red Crescent representatives distributing meals kits to residents at PPR Pekan Batu

“We are grateful to be able to continue with this meaningful initiative that we kickstarted in 2020 – to support families in need, in creating affordable, tasty homecooked meals with MAGGI products – with the addition of fresh ingredients including protein and vegetables to achieve a balanced serving. We remain committed to lending a helping hand – with more families and households needing assistance in the new reality.” said Geetha Balakrishna, Business Executive Officer, FOOD, Nestlé (Malaysia) Berhad.



Paying Tribute to Malaysia’s Healthcare and Frontline Heroes

Distribution of MAGGI Hot Cups from the MAGGI dan Malaysia Red Crescent team to Raja Perempuan Zainab II Kelantan Hospital. From left to right: Dr. Mohd Zurairie Mohd Zubir (Director of PKRC Kelantan), Dr. Norzilawati bt. Mohd. Ghazali (Deputy Director of Perubatan III), YBhg Dato’ Dr Hjh Selasawati binti Hj Ghazali (Director of HRPZ II), En Awang (Nestlé MAGGI representative), Nazri Mohd Noor (Director of Malaysia Red Crescent Society – State of Kelantan)

To thank and support Malaysia’s healthcare and frontline heroes for their relentless and selfless service in combating the ongoing COVID-19 pandemic, over 95,000 units of MAGGI Hot Cup, 14,700 MAGGI HotMealz along with 2,000 units of MILO UHT and 4,800 units of Nestlé JUST MILK, worth RM240,000 were distributed to all staff including healthcare professionals and caregivers at 18 hospitals and quarantine centres (PKRC) across six states: Selangor, Penang, Kelantan, Perak, Sabah and Sarawak.

The contribution was done in partnership with the Malaysian Red Crescent Society, a non-profit organisation dedicated to humanitarian acts and services.

Beneficiaries included Pulau Pinang Hospital, Raja Permaisuri Bainun Ipoh Hospital, Raja Perempuan Zainab II Hospital, Queen Elizabeth Hospital, Sarawak General Hospital, Bintulu Hospital, PKRC MAEPS Serdang and PKRC Gelanggang Seni, just to name a few.

Norliza binti Mohammad, Head of Nurse at PKRC Tanjung Chat said, “We’d like to thank MAGGI for these tokens of appreciation that have certainly boosted our morale here at PKRC Tanjung Chat, to spur on and continue our fight against COVID-19.”

All items and meals kits were distributed observing the highest level of safety measures.