• Special Shopee Online Event from 13 to 30 October 2022.
  • Malaysians can savour a variety of Korean cuisines from 21 to 24 October 2022 with special guest appearances by Singer and Actress, Sarah Suhairi, a cooking show by Malaysian Chef, Jia Le Woh, and dance performance by K-Pop dance teams, Kueendom and Kingsman.
  • Business matching opportunities with 40 Korean companies from 26 to 27 October 2022.
  • The highly-anticipated K-FOOD Fair 2022, hosted by the Korea Agro-Fisheries & Food Trade Corporation in partnership with the South Korean Ministry of Agriculture, Food and Rural Affairs, is back in Malaysia, with various activities catering to both consumers (B2C) and businesses (B2B).

The K-FOOD Fair 2022 for B2C will kick off with a virtual event beginning 13 to 30 October where customers can enjoy deals from participating partners on Shopee. This collaboration on Shopee acts as an early celebration of the food fair. Meanwhile, businesses that attend and participate in the activities during the B2C event will stand a chance to receive shopping vouchers for more savings.*Terms and conditions apply

What the public can look forward to at the physical K-FOOD Fair 2022
The public can start attending the actual K-FOOD Fair from 21 to 24 October, with an opening ceremony happening on 21 October.

The food fair starts from 10am to 9pm and will be held at Blue Concourse, Sunway Pyramid Mall, Subang Jaya. Among the interesting activities lined up for the public include the following:
  • A Korean Cooking Demo Session by influencer chef, Jia Le Woh
  • Food tasting during the Open Kitchen Session
  • Special experience zones such as traditional Korean games and Hanbok dress-up
  • K-Pop cover dance performances by Kueendom and Kingsman
  • A Taekwondo performance by a Malaysian team with a Korean twist
  • A performance by Sarah Suhairi, who has collaborated with Blimey, a Korean Youtuber
  • K-Pop Cover Dance Competition as well as K-Pop Random Play Dance
  • Game sessions with top influencers (Nura, Hilmi, and Alisya)

What Malaysian businesses can expect at the physical K-FOOD Fair 2022
Buyers, retailers, importers or a business are invited to the second round of the K-FOOD Fair 2022 happening on the 26th to 27th October 2022 (the opening ceremony will be held on 26 October) at Tamingsari Grand Hall, Royale Chulan, Kuala Lumpur; from 10am to 6pm. During this B2B event, there will be around 40 Korean companies who are keen to start a business partnership with potential Malaysian businesses. Among the activities prepared for attendees include:
  • A webinar/live broadcast on Malaysia Halal Certification Process
  • A webinar/live broadcast on Malaysia Food Market Trends
  • Q & A sessions for each webinar/live broadcast
  • Special luncheon for attendees
  • Business Matching Conferences and Consultations