Touch 'n Go Launches its first Sports Edition Charm in Collaboration with the Badminton Association of Malaysia

Touch 'n Go Sdn Bhd (“Touch ‘n Go”) is excited to launch its first Touch 'n Go Sports Edition Charm, in collaboration with the Badminton Association of Malaysia (“BAM”). The charm, designed in the shape of a shuttlecock, combines Touch ‘n Go’s commitment to providing seamless convenience with a celebration of Malaysia's badminton prowess.

Tailored to appeal to avid badminton fans and players alike, the Sports Edition Charm will debut at the Touch ‘n Go booth during the Perodua Malaysia Masters 2024 at Axiata Arena, Bukit Jalil, from 21 to 26 May 2024. It will be subsequently available from 27 May 2024 onwards at the Touch ‘n Go Service and Sales Centers at Bangsar South and NU Sentral, as well as online on the official Touch 'n Go Shopee Store and Touch 'n Go eWallet Lazada Store

Equipped with NFC technology, the charm allows for easy and convenient reloads via the Touch ‘n Go eWallet using an NFC-enabled mobile phone, and provides a convenient, seamless payment experience, besides being a stylish complement for daily commutes. The charm is an extension of the enhanced Touch ‘n Go card, designed to cater to customers who desire more personalisation, relatability and aesthetic value. It is an indication of Touch ‘n Go’s continuous commitment to offering innovative products that provide convenience, and at the same time, appeal to consumers’ personal interest and style.