How Puma Is Redefining Retail with Unified Commerce Puma is stepping up its retail game and it’s not just about sneakers. At NRF 2025 APAC, the global sportswear giant teamed up with fintech leader Adyen to showcase how Puma’s unified commerce strategy is making waves across Asia and beyond. From mega-stores to high-speed Formula 1 events, Puma is using Adyen’s platform to deliver lightning-fast, no-hassle shopping experiences across every channel online, offline, and everything in between. Why It Matters for Your Shopping Experience Puma’s move isn’t just a tech upgrade. It’s a full-on glow-up for how Gen Z shops. Here’s how: One Platform to Rule All Payments Before 2020, Puma had different payment systems in every country. That led to fraud risks and messy backend ops. Now? One seamless platform globally. Faster Store Launches In Australia, 26 stores went live with new payment terminals in under a month, all done remotely. The same setup’s rolling out across Malaysia, Hong...
