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How Puma Is Redefining Retail with Unified Commerce
Puma is stepping up its retail game and it’s not just about sneakers. At NRF 2025 APAC, the global sportswear giant teamed up with fintech leader Adyen to showcase how Puma’s unified commerce strategy is making waves across Asia and beyond.
From mega-stores to high-speed Formula 1 events, Puma is using Adyen’s platform to deliver lightning-fast, no-hassle shopping experiences across every channel, online, offline, and everything in between.
Why It Matters for Your Shopping Experience
Puma’s move isn’t just a tech upgrade. It’s a full-on glow-up for how Gen Z shops. Here’s how:
The Future of Retail Looks a Lot Like This
Adyen’s Ben Wong sums it up:
For Puma fans, that means:
Unified commerce isn’t just a buzzword anymore, it’s powering the kind of retail Gen Z expects.
From mega-stores to high-speed Formula 1 events, Puma is using Adyen’s platform to deliver lightning-fast, no-hassle shopping experiences across every channel, online, offline, and everything in between.
Why It Matters for Your Shopping Experience
Puma’s move isn’t just a tech upgrade. It’s a full-on glow-up for how Gen Z shops. Here’s how:
- One Platform to Rule All Payments
Before 2020, Puma had different payment systems in every country. That led to fraud risks and messy backend ops. Now? One seamless platform globally. - Faster Store Launches
In Australia, 26 stores went live with new payment terminals in under a month, all done remotely. The same setup’s rolling out across Malaysia, Hong Kong, and beyond. - Omnichannel Done Right
You can buy online, return in-store, or shop in one location and get it delivered from another. It’s smooth, smart, and designed to keep you moving. - Local Vibes, Global Scale
Whether you’re paying with GrabPay, Touch 'n Go, or BNPL options, Puma’s got you. Adyen makes it easy to add your preferred payment method, no tech drama required. - F1-Speed Payments
At Formula 1 events, Puma uses Adyen’s mobile setup to handle thousands of transactions under pressure. No delays, no hiccups.
The Future of Retail Looks a Lot Like This
Adyen’s Ben Wong sums it up:
“Retail today is about agility, speed, and personalisation. Our partnership with Puma is about empowering smart retail anywhere from flagship stores to F1 racetracks.”
For Puma fans, that means:
- Faster checkouts
- More payment choices
- Seamless returns and exchanges
- Smoother event shopping
Unified commerce isn’t just a buzzword anymore, it’s powering the kind of retail Gen Z expects.
