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AirAsia Academy launches #RatuTech campaign to empower women to acquire tech skills



AirAsia Academy, RedBeat Capital’s education arm under Capital A Berhad, has launched a campaign titled #RatuTech, aimed at empowering women to acquire tech skills and inspiring them to realise their pursuit of STEM jobs.

The main goal is to reskill 200 women from underprivileged backgrounds, especially those in the B40 income group, supporting them to develop relevant and marketable in-demand tech skills to enhance their economic opportunities.

President (Ventures) of Capital A, Aireen Omar said: “We are very excited to launch this campaign to help women to reskill and build a career in the tech industry. As of today, our partners are Sarawak Digital Economy Corporation (SDEC), Centre of Technical Excellence Sarawak (CENTEXS), Sabah Creative Economy and Innovation Centre (SCENIC), Kementerian Sains Teknologi Inovasi Sabah (KSTI) , Google Cloud, Carsome and Yayasan Peneraju and we thank them for supporting the tech journey of these women who otherwise would not have had the chance. We firmly believe they can use the skills they acquire at the Academy to contribute to the digital economy in a significant way. In the long run, we believe we can help eliminate the gender gap in tech by providing a source of competent women who have the right skill sets for many competitive tech roles.”

The first batch sponsored by SDEC, have started their tech learning journey in Data Analytics and Digital Marketing as their chosen specialised fields. The other specialised fields available at AirAsia Academy are Software Engineering, Cybersecurity, Cloud Infrastructure and Product UI/UX. The participants from Sarawak come from various backgrounds with different goals - unemployed graduates seeking a career in tech, employed women looking for upskilling or a career change.

Other leading organisations such as SCENIC, KSTI, Yayasan Peneraju as well as tech giants Google and Carsome are the latest to rally behind the tech education campaign, supporting women to reskill and upskill for a potential tech career.

Viviantie Sarjuni from SCENIC said, “SCENIC is in full support of #RatuTech initiative taking advantage of the credibility and great track record of AirAsia Academy's network with industry players. The landscape of business has changed and we must leverage on science, technology and innovation to accelerate the economy of Sabah. In order to achieve that, we must first and foremost upskill and reskill our talents to be globally competent in the sector of STEM”.

The courses offered will be either on a full time or on a part time basis that will take between 3 or 6 months to complete respectively. Graduates will receive accredited, professional certification that will help them win job opportunities in the tech industry, possibly at one of the sponsoring companies.AirAsia Academy’s #RatuTech campaign will run throughout the year. Corporate sponsors and those interested to lend support as well as potential candidates can contact AirAsia Academy via email: ask@airasiaacademy.com
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