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Watsons Ushers Chinese New Year With The Biggest #Happybeautifulyear 2019 Campaign
It is tradition of #HappyBeautifulYear at Watsons. The largest health and beauty retailer in Malaysia and Asia ushers into Chinese New Year with a star-studded campaign video set in an opulent style of 1940s Malaysian Chinese and “East Meet West” culture infusion featuring local celebrities, popular social media influencers, and an original musical score. Of course, the storyline of this video comes with a twist – Watsons style. “Every year, Watsons’ Chinese New Year music video has to be one of the highly anticipated campaigns across Malaysia. Following the success of our previous #HappyBeautifulYear, we are proud to bring back #HappyBeautifulYear as part of Watsons own tradition. This year, we welcome 2019 with a beautiful message of reconciliation and family togetherness. It’s about putting aside our differences to celebrate Chinese New Year together. Watsons is proud to showcase the music video that is produced and directed with the most original, comical storyline...
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MILO® Malaysia Encourages Breakfast Eating Habit on First Day of School
The 2018 school year has just begun. Every year MILO® Malaysia visits schools with its iconic MILO® van nationwide to jump start the school year, and to inculcate a breakfast eating habit among Malaysians. This year, MILO® Malaysia celebrated the first day of school at 35 schools nationwide. According to a study on breakfast consumption amongst schoolchildren, one out of four children go to school without breakfast. A child is likely to expend around 1500 kcal, which is the equivalent amount of energy to climb a mountain, to swim 50 laps in an Olympic-sized pool. These means that children that forgo breakfast are deprived of the high amount of energy needed for an entire school day. Unfortunately, not many parents are aware of this. The annual school visit this year is also part of a larger initiative that aims to help parents understand that it is important to provide their children with nutritionally balanced breakfast to give them the energy to take on the day. “In 2017, MILO® M...
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